Just pointing out HACs are not quota bags. Of course celebrities get what they want and this is a totally crazy haul. But it’s not four quota bags, it’s one or two depending on your boutique.
Celebrities carrying a brand is free advertising for the brand, of course they can get them, ffs, they are courted by the brands and often get items for less or free.
Any red carpet event, think Oscars, all the designers have teams out there to court celebs, fittings are free, loan of the dresses if free, often with a massive goodie bag.
Seriously, anybody who blames a brand for doing this needs to put themselves into the shoes of the brand, an ad in any fashion magazine costs a fortune (then you add the costs of the shoot, model fees, all that), especially if it is several pages and will reach a limited number of people, a celeb carrying a bag or wearing a dress, free exposure everywhere, a lot cheaper than advertising. Anybody owning a brand would do the same.