Influencers and Hermes

[lara0112]

Same as Maria Draganova. They were all about Chanel and Dior. Now they’re mostly all about Hermes… for the views. I quit watching influencers altogether. I only watch when i want to buy something specific and just need reviews. Luckily i would find unbiased/ unsponsored reviews out there. So yeah when these influencers reach a monetizing point, i stop my relationship with them lol. Thats just me. Everyone has different motivations for influencing or being influenced. You do you and whats best for you.

I feel the same way after many years of youtube (could also just be no time and age). There are few people left that do something different and do it successfully - and to maintain social media as a job you need to identify your niche at this point. one of the 'influencers' I found because I looked at Hermes is Margarita Nazarenko, and she has shifted her channel to a women empowerment channel. Luxury only works for so long, and those that really can afford to perpetually buy rarely are on social media announcing it. There are a few around, but it is not very aspirational - like the billionaire's wife or Jamie Chua - that is a league very play in. I am much more likely to watch Cassie talk about her new Birkin.

 

[lara0112]

I like Cassie’s new bag and it looks great with the gold HW. Whether she had to pre-spend for it is none of my concern, I just want to see the merchandise.

Agreed - I find the prespend piece only interesting with regards to Hermes and its strategy - not about the influencer at all. Most of them claim that they barely buy anything else and then get offered very hard to come by bags - B25, Mini K etc. I do think that it is a deliberate strategy of the company even if they don't openly sponsor someone like other brands do. That just tells us that influencers in fact 'influence' and that in the totality of buying, this drives up volume of purchases (bags or not). Soaring sales figures and increasing brand valuations come from more volume, not just price increases - there is a mastery in doing this, so it doesn't become 'basic' - how do you maintain some semblance of a luxury brand / experience, yet continuously increase sales/ grow? Influencers do play a role, and it is a lot less obvious than KK or VB or Georgina running around with their massive collections.

 

[Lychee_Apple]

Shiang Lin | fine leathergoods (@ateliershiang) • Instagram photos and videos

34K Followers, 734 Following, 1,251 Posts - See Instagram photos and videos from Shiang Lin | fine leathergoods (@ateliershiang)

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I’ve never seen this account before and I don’t follow these “rip open a designer bag and see how you’re getting ripped off” videos but it popped up on my feed, almost had a heart attack. If you want to see a beautiful birkin being taken apart, here you go. The most recent posts she/he dissects the bag bit by bit.

ETA: she’s deconstructing to customize the bag….added a Himalayan “sangle” (i know it’s not the sangle, I forgot the name of the of what the strip of leather is called, anyone that knows please remind me.)

Popped up on my feed today, as well. The first thing I noticed was that they copied the Bolide 1923 designs.

 

[lurketylurk]

I agree. I like her and I find most of them annoying. She is funny and seems genuine and is willing to make fun of herself a little. She puts out videos at times about lesser known designers and I usually find her videos well researched when she talks about trends, brand history, etc. She is a cut above the rest imho.

Right?! It’s the judgment, condescension, and ignorance for me. SMH. The bag is gorgeous and Cassie for the most part buys stuff that is not necessarily on anyone else’s radar.

 

[fabdiva]

I agree. I like her and I find most of them annoying. She is funny and seems genuine and is willing to make fun of herself a little. She puts out videos at times about lesser known designers and I usually find her videos well researched when she talks about trends, brand history, etc. She is a cut above the rest imho.

Yes, I love that about her. Her style is totally different from mine, but she always looks fantastic and models pieces I never see other influencers mention. I find her very knowledgeable and charming.

 

[annalisabax]

I like her (Cassie) a lot although her style is different from mine. I do think that she would style that Birkin beautifully. How many more green and blue bags can she really get? I think that this Birkin is a great neutral for her.

 

[lara0112]

I love rouge sellier and it’s actually on my priority color list together with vert cypress or other dark green colors. I just hope she truly loves the bag and the color of it. Many people are waiting to buy that color of bag. I for one, in a kelly )

so if watching Cassie unbox her bag is supposed to influence me, consider me influenced, lol. She reminded me again of how much I love rouge sellier - I had a mini evelyne in that colour but Evelynes and I just don't come together. Lo and behold, I found a Saut in rouge sellier at Hermes.com (EU website) and went for it - I prefer the colour in clemence because it is more purple than brown/maroon. Some variety to my all-black collection.

 

[Izzie07]

It is a huge stretch to go that far. I really think her bags are real. However, she is lying on how she got the offers. I think she comes from a wealthy family and has gotten help from her family or friends with Hermès connections (ie they have helped her get it with their accounts, etc). As for the raincoat in the mini Kelly, I think she unboxed it at the store and reboxed it to film. I am thinking they may have given her an extra raincoat or she put one from her other ones in the box when she re unboxed it for Instagram. Altnough people mention her gold Birkin looks fake, mentioning the stitching and the stamp, I think the stamp looks different when photographing from different angles.

I think with the gold birkin someone was comparing their own authentic gold birkin 25 to Lou's and the stitch count is off, which doesn't matter if it is taken from different angles. Lower stitch count = less labor which points to Lou's being a fake.
Yeah totally agree she's lying about how she got the offers-- it is hard to say, but her story of how she got her like 5 bag offers at this point with the MK without much purchase history definitely doesn't add up so it just makes people question the authenticity of her bags. Nobody gets offered 5 coveted BKCs with like a 3k purchase history from the boutique.

 

[classicgirll]

Haven't added to this thread in a LONG time (last post was blasting Je Suis Lou, which I'm happy to see is an ongoing discussion) but I have to say I adore Cassie; she's unique, quirky, personality-heavy! She's so easy to watch on my lunch break or whenever I want to do something mindless for a few minutes. Way way way better than the solemn/serious youtubers like Isabelle's style (sorry, she's simply boring and doesn't seem to stand for anything besides basic bags, like zzzzz).

In addition, going along with the talk about living a luxury life vs. just portraying a materialistic life on SM - have to say, nothing about Je Suis Lou's videos being preempted with a lab-created diamond sponsor screams luxury to me. If you have to be sponsored, especially by some random jewelry brand, you are not creating your content just to create - you are desperate for $$. Cassie very rarely does sponsored posts, which I appreciate - and which also goes to show she lives an actual luxury life, not just a fake one where she's barely staying above water. Even OG YT people like Sophie Shohet and Claire Chanelle has started to do sponsored content for the "chanel-inspired brand" and it literally cheapens their image and channel - and let's be honest, this is not why we watch luxury youtube.
But again, most people living a truly luxury life are too busy living their life to create content -
we might see some anon IG profiles here and there but by and large most of them understand they lose/risk WAY more by being public/identifiable with a SM image than they do by creating content on their truly lux life, and as much as I wish I could be a fly on their wall seeing it, I have to respect their desire to not share.
Those to me are true goals anyway - living a beautifully wealthy/lux life surrounded by beautiful things, loved authentically by those around me, quietly and discreetly.
Just some thoughts I had as I caught up with this thread !!

 

[pinklover28]

we all know she doesn't wear lilysilk but none the less some nice outfit pairings with some of her Hermes collection.

does anyone know the color of the green birkin?

 

[BreakfastCake]

does anyone know the color of the green birkin?

Possibly Vert Criquet.

 

[addiCCted]

Not sure if this is OT or not. Feel free to remove and put somewhere more appropriate but I thought it might be an interesting discussion. Happy Monday everyone!

 

[papertiger]

I feel the same way after many years of youtube (could also just be no time and age). There are few people left that do something different and do it successfully - and to maintain social media as a job you need to identify your niche at this point. one of the 'influencers' I found because I looked at Hermes is Margarita Nazarenko, and she has shifted her channel to a women empowerment channel. Luxury only works for so long, and those that really can afford to perpetually buy rarely are on social media announcing it. There are a few around, but it is not very aspirational - like the billionaire's wife or Jamie Chua - that is a league very play in. I am much more likely to watch Cassie talk about her new Birkin.

I think Margarita (Nazarenko) got 'told'.

Her mother is (at least was) an SM at an H store. I'm pretty sure it got uncomfortable for her mother, HO and the store.

I don't know if she has any qualifications in coaching, psychologically-related and/or relationship work. Pretty dangerous giving advice without extensive training and experience in the field IMO.

 

[lara0112]

I think Margarita (Nazarenko) got 'told'. Her mother is (at least was) an SM at an H store. I'm pretty sure it got uncomfortable for her mother, HO and the store.

I don't know if she has any qualifications in coaching, psychologically-related and/or relationship work. Pretty dangerous giving advice without extensive training and experience in the field IMO.

to not share her mother anymore but to talk about her luxury purchases?

I don't know either if she is qualified and I would take anything on social media with a massive grain of salt, just saying that differentiation is what they all aim for if this is supposed to actually make any money- just sharing your purchases alone won't cut it these days. This in reference to the discussion about Cassie as well.

 

[papertiger]

to not share her mother anymore but to talk about her luxury purchases?

I don't know either if she is qualified and I would take anything on social media with a massive grain of salt, just saying that differentiation is what they all aim for if this is supposed to actually make any money- just sharing your purchases alone won't cut it these days. This in reference to the discussion about Cassie as well.

I don't know, I haven't spoken to her mother for ages (she was one of my first SAs because we speak the same languages)

I stopped watching when she had a baby. That's when she seemed to transition from lux influencer to life-vlogger.

In one way I know you're right, it's just clicks and likes, that content gets far more views and isn't dependent on fashion quite as much.