Lydia selling her bags with SellierKnightsbridge
Even her 'caption' is an (oddly worded) AD!
I don't even want to think of which "charities" (plural) the 20% of whatever ("proceeds" is not a legal definition, it's a vague term means transactional exchange of indeterminable value or type) is going to. Could be all revenue, could be profits. Could be she and her mother run charities or NGOs. Could be the 20% is only applicable to the "first drop" or whatever she has designated her "private collection" within the "first drop".