- Apr 6, 2007
agree. I mean Hermes was the first to use the influencer game, even before it was called that, whether they admit it or not. First with Grace Kelly, then with Jane Birkin, and then with shows such as Sex and the City and Will and Grace to include the exclusivity of the Birkin to pop culture, etc.I can definitely see the business case for Hermes allowing influencers like Cassie to buy a mini Kelly. She is likely to "influence" others to either become Hermes clients or buy all the other stuff Hermes has just to have a chance at getting a quota bag. Rinse and repeat.
They know what they are doing.