contrefacons - I agree with
elle tee, all the scarves I saw at H sale had the S stamp on the care tag (much better idea than directly on silk IMO too).
Why would you say that the stores here can do 'whatever they want'? Maybe that's what H headquarters decided. Now I wonder how it is in other states...? Have to ask around.
And per your comment about the price of the scarf above ($295) I don't think it's high at all. The scarves on sale in NY were $245 with tax, add about $30 in ebay and payapl fees, and the seller is left with just $20 for all his hard work (standing in line for hours, taking pics and listing the auction, preparing the package, driving to the post office, often standing in line there too, and then worrying about the buyer being happy and not leaving a negative feedback). I'm actually surprised this price is so low...
Plus remember that the scarves offered on sale are no longer available in the stores; resellers are the only source to get them. Demand and Supply decide the price. The more difficult an item is to be found the more expensive it will be - regardless whether it was bought on sale or not (especially since there is nothing wrong with the H sale scarves; it's not like they are second category or have defects

).
I'm not surprised at all when I see older H designs selling for more than the retail price of the current ones; it's all about the desire...

A seller will ask the price he/she thinks they can get based on the circumstances. They'll make a nice profit sometimes on rare items, and sometimes they'll have to sell other ones below what they paid themselves. Don't blame them for playing according to market's rules

The final price is always decided by both parties - there is no sale without a buyer.