Hermes in between a rock and a hard place on this. They cannot flood the store with product without risking quality and possibly losing that "exclusive" image they have been cultivating for decades. IMO they should have never bred this culture of building relationships with SAs which only served to have uncontrollable manipulation of the system/stock for a very small customer base. Those of us who are far from a store and lacking the means to buy more then a scarf or a clic clac per year - so that we can save for a bag!- have been locked out of the bags (and slg) market (at the actual boutiques) for a very very long time. (unless you have very very good luck!)
That being said, they allowed this culture which bred the reseller market, so now they need to figure out how to continue servicing the loyal base and they are failing miserably. It's a business, so you need change your policies and processes to continue to provide the highest quality product and most luxurious shopping experience? Go right ahead. What they seem to not realize though is that coming down like guillotine on their (should be) prized clients is punishing the wrong group.
I cannot believe the marketing and seemingly scattered nature of this shift.
Obviously they don't seem to think of the loyal client base that are mostly affected by this new policy. My take is that the resellers have an army of customers that are regulars at the stores and will continue to get what they need based on all the other stuff that they purchase. The relationship building is just their way to get people to buy stuff that H tries to branch out like RTW. RTW has not taken off due to the style and price level. People with the dough to spend with get Chanel clothes and Hermes bags. That's just the facts.