Bumping this up because I've been thinking about it and would like to get your thoughts...
I was journaling with my coffee this morning (in my Rubis Clemence Ulysse!

) about this question: What is Luxury? I wrote out a long list of things that are "luxurious," like space, privacy, time to do as one pleases, objects that meet one's preferences as well as one's needs...etc. And the last entry was this: Knowing you can have what you want, when you want it. I started thinking about Hermes, and their desire to be the ultimate luxury, vs. the scarcity thing they have toyed with in recent years. I wonder if this is a mistake, image-wise.
I get the idea that, psychologically speaking, if you make something hard for the average person to get, they tend to want it more. Everyone kind of assumes this is the way to do things if you want to be exclusive. But I wonder. As elegant a brand as Hermes is, I wonder if this game doesn't actually make them seem less classy--slightly, what? Parsimonious? I say this, because the most elegant people I know, and the most elegant homes I've visited, have always felt grandly, luxuriously generous. As if being with this person, or in this home, your every need will be met. There is nothing, when you are in their gracious care, or in their home that you cannot have or do. All of the scrounging, and scavenging, and schmoozing SAs, that folks have reported having to do to get Hermes products, and the resulting explosion of counterfeits and re-sellers doesn't seem very elegant to me.
Thoughts?