Heavy influencer led brands

[andicandi3x12]

This thread is funny because no one is calling out Louis Vuitton, Dior, Prada, Fendi... when we know they all participate HEAVILY in influencer marketing. The brands listed are legit for the most part so why the bias? IIRC many influencers did not disclose when they were sent the saddle or book tote, the baguette, etc... so why aren’t we calling out the impracticality of those bags? I mean I’ve been influenced heavily and made a bunch of purchases based on influencers peddling. I understand that this is a small percentage of their business but still, It’s interesting to see the luxury offenders absent from this discussion.
there have also been quite a few brands transition from online to brick and mortar. Glossier for one.
I love farfetch because it is a way to support smaller boutiques and I can use my student discount. Some of the other stuff is take it or leave it. I do wish influencers would be better about disclosure though.

 

[maris.crane]

This thread is funny because no one is calling out Louis Vuitton, Dior, Prada, Fendi... when we know they all participate HEAVILY in influencer marketing. The brands listed are legit for the most part so why the bias? IIRC many influencers did not disclose when they were sent the saddle or book tote, the baguette, etc... so why aren’t we calling out the impracticality of those bags? I mean I’ve been influenced heavily and made a bunch of purchases based on influencers peddling. I understand that this is a small percentage of their business but still, It’s interesting to see the luxury offenders absent from this discussion.

I can agree with a lot of this. BUT: I do also think people are calling out these weird fly-by-night brands; like Morphe or Senreve - these suddenly they’re here; and the next they are gone. I don’t think LVMH or Fendi would be at risk of bankruptcy without influencers; but I think the downfall of Becca Cosmetics shows influencers (or lack of influencer audience + COVID) for these newer or less stable brands can be the kiss of death.

On topic: I have bought Morphe palettes, brushes and the sponges. The shadows are terrible. The brushes are good. The sponges are overpriced ($10 for a sponge when you go get the pale, blush pink ELF ones for $6.99.) I don’t think I’d buy from Morphe again; even without the whole Jeffree connection.

I want to make clear: i’m not calling anyone out, but am I the only one who finds Farfetch really overpriced? For most of my online luxury shopping, I’ve been doing ssense (Canadian warehouse, so quick free shipping + no conversion fees), if not curbside pickup; then Fashionphile and Poshmark (with lots of research!) for pre-owned stuff. There’s a red Dior Saddle from the Detective line in like 2005 going for close to $4K and that just seems INSANE to me.

 

[Minimalist_Chic]

This thread is funny because no one is calling out Louis Vuitton, Dior, Prada, Fendi... when we know they all participate HEAVILY in influencer marketing. The brands listed are legit for the most part so why the bias? IIRC many influencers did not disclose when they were sent the saddle or book tote, the baguette, etc... so why aren’t we calling out the impracticality of those bags? I mean I’ve been influenced heavily and made a bunch of purchases based on influencers peddling. I understand that this is a small percentage of their business but still, It’s interesting to see the luxury offenders absent from this discussion.
there have also been quite a few brands transition from online to brick and mortar. Glossier for one.
I love farfetch because it is a way to support smaller boutiques and I can use my student discount. Some of the other stuff is take it or leave it. I do wish influencers would be better about disclosure though.

They should all be called out. We should add Bvlgari to the list too. Perhaps, that's why suddenly many of them are now into Hermes handbags when they previously had no interest. If they can get gifted luxury items, vouchers and sponsorships with the likes of Dior, Tiffany, Fendi, then there's no need to spend on them and reach for the ultimate bags and spend their money on this (or do sponsorships with resellers to easily get their Hermes whilst the they build their spend history).

 

[Minimalist_Chic]

I can agree with a lot of this. BUT: I do also think people are calling out these weird fly-by-night brands; like Morphe or Senreve - these suddenly they’re here; and the next they are gone. I don’t think LVMH or Fendi would be at risk of bankruptcy without influencers; but I think the downfall of Becca Cosmetics shows influencers (or lack of influencer audience + COVID) for these newer or less stable brands can be the kiss of death.

On topic: I have bought Morphe palettes, brushes and the sponges. The shadows are terrible. The brushes are good. The sponges are overpriced ($10 for a sponge when you go get the pale, blush pink ELF ones for $6.99.) I don’t think I’d buy from Morphe again; even without the whole Jeffree connection.

I want to make clear: i’m not calling anyone out, but am I the only one who finds Farfetch really overpriced? For most of my online luxury shopping, I’ve been doing ssense (Canadian warehouse, so quick free shipping + no conversion fees), if not curbside pickup; then Fashionphile and Poshmark (with lots of research!) for pre-owned stuff. There’s a red Dior Saddle from the Detective line in like 2005 going for close to $4K and that just seems INSANE to me.

I find FarFetch expensive too. In fact, I brought a couple items last year from other retailers after initially seeing them on FarFetch. They have shipping charges so that alone will not draw me. I would never buy preloved handbags from them, they are way overpriced. I wanted a Chanel GST its like £4K. I just got mine for just over £2K. Also Chanel has a small stake in FarFetch so it helps them to inflate the prices. Not sure if they have something similar going on with others brands too, I suspect they do.
Their claim in supporting small boutiques
I also haven't done enough research to know how small these boutiques are and whether they really support or truely are a great platform that allows us to shop from small boutiques all over the world. It's heavily influenced led, and expensive so that's enough for me to keep away.

 

[maris.crane]

I find FarFetch expensive too. In fact, I brought a couple items last year from other retailers after initially seeing them on FarFetch, + there is shipping charge with FarFetch. I would never buy preloved handbags from them, they are way overpriced. I wanted a Chanel GST its like £4K. I just got min for just over 2K. Also Chanel has a small stake in FarFetch so it helps them to inflate the prices. Not sure if they something similar going on with brands too, I suspect they do.

I had no idea about this! Makes sense though.

 

[daisychainz]

This thread is funny because no one is calling out Louis Vuitton, Dior, Prada, Fendi... when we know they all participate HEAVILY in influencer marketing. The brands listed are legit for the most part so why the bias? IIRC many influencers did not disclose when they were sent the saddle or book tote, the baguette, etc... so why aren’t we calling out the impracticality of those bags? I mean I’ve been influenced heavily and made a bunch of purchases based on influencers peddling. I understand that this is a small percentage of their business but still, It’s interesting to see the luxury offenders absent from this discussion.
there have also been quite a few brands transition from online to brick and mortar. Glossier for one.
I love farfetch because it is a way to support smaller boutiques and I can use my student discount. Some of the other stuff is take it or leave it. I do wish influencers would be better about disclosure though.

I have seen it discussed in the threads for these brands, I have participated in the LV conversation. The one(s) I see most are Dior, LV and Bvlgari. I think they should be called out, too, for sure! It's very obvious to me when someone was gifted a bag, because it's all of a sudden their favorite bag in the world and no less than 25 other people uploaded the same bag on the same day, with the same note card inside, and it's their favorite bag too! I know these companies gift to movie stars, but those are movie stars and celebs, I don't consider a Youtube or Instagram person at that same level and don't care what they wear, it doesn't influence me to see them with an LV at all, it just makes me dislike the bag more!

 

[Megs]

I have seen it discussed in the threads for these brands, I have participated in the LV conversation. The one(s) I see most are Dior, LV and Bvlgari. I think they should be called out, too, for sure! It's very obvious to me when someone was gifted a bag, because it's all of a sudden their favorite bag in the world and no less than 25 other people uploaded the same bag on the same day, with the same note card inside, and it's their favorite bag too! I know these companies gift to movie stars, but those are movie stars and celebs, I don't consider a Youtube or Instagram person at that same level and don't care what they wear, it doesn't influence me to see them with an LV at all, it just makes me dislike the bag more!

Any influencer who is gifted a bag and asked to post it on a certain day should be marking it as an #ad (if they were paid as well) or as #gifted etc.

 

[Minimalist_Chic]

Any influencer who is gifted a bag and asked to post it on a certain day should be marking it as an #ad (if they were paid as well) or as #gifted etc.

I think they need to take it one step further. Anytime an item that has been gifted, paid for partnership, sponsored previously should be maked with an AD. A lot of these items reappear on their videos or Instagram post, but they don't disclose all this afterwards. Followers and subscribers come at diff stages so unless you're long time follower you may not neccarily know the item was part of a sponsorship ad.
I read recently in the UK that the advertising body (can't remember the exact formal name) will start disclosing list of influencers that fail to disclose. There will also be more responsibility for brands and influencers to be open. Hopefully this works.

 

[Megs]

I think they need to take it one step further. Anytime an item that has been gifted, paid for partnership, sponsored previously should be maked with an AD. A lot of these items reappear on their videos or Instagram post, but they don't disclose all this afterwards. Followers and subscribers come at diff stages so unless you're long time follower you may not neccarily know the item was part of a sponsorship ad.
I read recently in the UK that the advertising body (can't remember the exact formal name) will start disclosing list of influencers that fail to disclose. There will also be more responsibility for brands and influencers to be open. Hopefully this works.

Yes, that is what should happen! So, if we have a sponsored post, we mark is as such and that will never come down. You can see it on Instagram always or if it's a post on PurseBlog, you see it at the top before you even start scrolling down to read the article. But there is a lot of deception that happens and it for sure leads people wrong by being deceptive about what is going on with paid for content. It's all pretty deceptive!

 

[asomer30]

I agree with everything you just wrote. It's suspicious when the bag is just "so good" and "so perfect". Nobody really talks about how bulky and awkward they look. As handbag enthuasiast I admire the aspect of handbag construction. Senreve is lacking in this department. Instead of aggressive marketing via influencers, I think they should invest on design and product reserach.

I like the brand's philosophy, but personally I don't see senreve bringing anything new to the table. At senreve's pricepoint I would rather buy Coach, Tory Burch and D&B. I think these brands offer good quality handbags with nice leathers in my opinion.

I know a lot of people are now looking for vegan leather or animal friendly products, but as luxury bag enthusiasts, I find that kinda an oxymoron. I mean, come on, it's all about the luxe leather!! As soon as I found out Senreve was vegan leather I tuned out...also it's basically just a backpack & I've never been into the backpack scene.

 

[asomer30]

Doesn’t matter whether they are high end brands. My point was that these are brands that are heavily featured, so we have to caution. I did say to share good or bad opinions because every brand will be doing sponsorships now and it is only going to increase. So doesn’t mean every brand is bad. It’s a good marketing tactic. However, we started watching bloggers because they started off as just “ordinary” bloggers like us, and wanted genuine opinion. They are now gifted almost everything, one that pays more or more likely to get the next deal are probably the ones that will be featured more often.

So when every single blogger is talking about CT instead of hourglass for example I have to ask why. They don’t compare CT to By Terry’s when they do the “advert”. One month it is this, the next month it is that. I don’t have funds to buy a product every month or have multiples of everything. Not saying CT is bad or anything. I just want to be careful that I am spending on products that I will actually like. Not because every blogger “love” the item and is a “must have”. They have received the item. I will not be receiving the item. I will most likely be spending my $$ on something that I have to choose whether to spend on that or another brand instead.

Kerastase, here is also a high end brand that can only be brought from salons, etc (UK). Makes sense for kerastase to do these sponsorships, there’s now a lot of high end hair care brands in Space NK, etc they are getting more attention from US brands.

Kerastase can only be bought in salons in the UK? Here in the States, it's now sold in grocery stores & drugstores, at least in Texas. It's sold at HEB grocery stores.

 

[asomer30]

This is a good idea!!
Just to give an opinion on a couple of brands mentioned - Smeg is a brilliant appliance brand, love my Smeg dishwasher (not bought because of current influencers, I’ve wanted Smeg appliances since they launched their retro fridge style a million years ago)
Charlotte Tilbury and Kerastase also brilliant brands, Kerastase is so good for your hair

I'm a Smeg fan as well. I love their retro looking counter appliances, like the toaster. I have no clue how great they are, for that price, but they're pretty cute looking in all those colors

 

[asomer30]

Senreve, OMG, stop stop stop with gifting these bags to people. I saw one IRL and it looked so stiff and boxy and not the least bit stylish.

Lilysilk
Teddy Blake
7 Rue Paradis
cashback-rebate and sales alert sites

It's so super obvious when someone has been gifted something, such a huge turn-off. Thankfully I don't buy into any of them, I notice all the sponsored products but I would not buy something from a brand that an influencer is being paid/gifted to promote. You cannot trust a review from someone when they have received it as a gift.

7 Rue Paradis are pretty great inserts. They're well made, & pretty damn pricey for an insert, so I don't mind that an influencer was gifted them & then promotes it, like Mel in Melbourne does.
I probably wouldn't personally pay that much for an insert, since you can find similar products on Etsy for much less.
But yes on the Senreve & Lilysilk. I do like the look of some of their shirts, & pjs, I just don't know what the quality is like to pull the trigger. I'd rather just play it safe & buy Natori pjs.

 

[asomer30]

I can agree with a lot of this. BUT: I do also think people are calling out these weird fly-by-night brands; like Morphe or Senreve - these suddenly they’re here; and the next they are gone. I don’t think LVMH or Fendi would be at risk of bankruptcy without influencers; but I think the downfall of Becca Cosmetics shows influencers (or lack of influencer audience + COVID) for these newer or less stable brands can be the kiss of death.

On topic: I have bought Morphe palettes, brushes and the sponges. The shadows are terrible. The brushes are good. The sponges are overpriced ($10 for a sponge when you go get the pale, blush pink ELF ones for $6.99.) I don’t think I’d buy from Morphe again; even without the whole Jeffree connection.

I want to make clear: i’m not calling anyone out, but am I the only one who finds Farfetch really overpriced? For most of my online luxury shopping, I’ve been doing ssense (Canadian warehouse, so quick free shipping + no conversion fees), if not curbside pickup; then Fashionphile and Poshmark (with lots of research!) for pre-owned stuff. There’s a red Dior Saddle from the Detective line in like 2005 going for close to $4K and that just seems INSANE to me.

No, you're not alone. Farfetch is way overpriced. Ditto for Louisaviaroma (who also has kinda a blah selection.) There are so many other luxury sites where you can actually get good deals like Jomashop, B-exit, & 6pm.

 

[Minimalist_Chic]

Kerastase can only be bought in salons in the UK? Here in the States, it's now sold in grocery stores & drugstores, at least in Texas. It's sold at HEB grocery stores.

I just checked, also via their online website. Currently 20% off. I suspect with the pandemic they may decide to start selling via stores as hair salons here have been closed for months. I don't buy the brand, they are under the L'oreal brand so usually look for a cheaper alternative.