agreed, i think the best way to submit the interest via LV account , then CA will select the ones from their purchase history/relationship etc 

I feel LV should have asked clients to apply for a random chance to purchase the shoes using MyLV account. The selected ones should have been given a time slot to visit the website to purchase the shoes instead of asking clients to wait and 3 hours later - thank you for your interest.
I am sure each country knows what is the allocation of the stock