So do any of you own your own business? What kind of business is it? How did you get started and how long have you been at it? How is the business doing right now? What are your successful strategies? And what were some huge mistakes? What's great and what's not so great?
Hello!! And congrats on starting your own business!!
It is a HUGE undertaking... and contains a stress that is hard to describe, especially if it is something that you love or love to do. (Which more often then not, its going to be!)
I used to own a business, that I started from scratch in Illinois. My background: I was a competitive dancer for 18 years, danced in HS, college & a regional dance company... I also taught at a local dance studio for 5+ years before & during college.
The semester I was going to graduate from college with a Business Marketing degree with a Minor in
Coach Dance, I was contacted by friends of my sister's and my sister to make me aware of a location in Illinois that had lost their dance studio (due to the owner's husband being relocated), and was in need of one... I went to check out the area multiple times, it also helped that I had lived there for a year when I was in Jr. High and my sister was still living there!
I ended up opening a dance studio, in a town in Illinois in 2004, the summer after I graduated from college. I ran the studio for a year, and over the summer of 2005 we moved to a new location, for need of more space and better facilities. (I also got married during this time period, so I moved it about 15 miles closer to where I would be living then.) I ran a student body of over 100 girls ( & 1 boy
) through the summer of 2006 - at which point I had to put the studio up for sale, as my husband was transfered with the car manufactuer he works for. (i.e. We had to move to the HQ in Detroit)
By the time I had the studio up for sale, I also had opened a dancewear portion in the studio during that season. I ended up selling the studio to a local lady that had just graduated from college herself, and splitting the dancewear & studio apart. (Sold the studio, kept the dancewear business with me.) I've basically just spent time liquidating the dancewear stock since then, and now - around a year later it is just now beginning to dwindle.
The sale was something that made me very sad, but it had to be done. I basically did not have a choice, as my husband was offered a very lucrative promotion, one that was key to his future success - and I went into the dance studio situation knowing I did not want to live in that geographical area for the rest of my life. Selling the dance studio was good in the sense that, I was able to make a profit to live off of for a while, save, and invest (yes, mostly in bags!)... The sad, downside to the sale is... out of my 100 girls, only about 30 of them ended up sticking with the person that bought the studio, and the others either got scattered among other studios or quit dance altogether... It was sad to hear a year later, that girls that had been on my teams together for 2 years weren't together anymore... but it was nice to hear that they missed me.
I'm going back to Illinois NEXT weekend actually, to see a studio's dance recital, which will be the first recital in about 8 years that I haven't been running in some way... it will be odd, I know. Coincidently, not even my 2 nieces ended up staying with the "new owner" of my studio, due to artistic issues, so the recital I will be going to next weekend won't even be for my old studio.
I hope this isn't too long, but let me sum it up by saying - 100% go for it, if you have the passion & drive to run your own business...
There will be days that you will feel like you can't go any further, can't push any longer... keep pushing. Owning your own business carries a great deal of stress... take time for yourself, manis/pedis/shopping, don't let yourself get lost in your business. Marketing is a BIG part of a business' success (yes, I might be biased - but still)... Making people aware of your brand/store is 89% of the battle... you've just got to come through with your end of the bargain... Advertise, advertise, advertise.
At the end of the day, I wouldn't change a thing - even knowing I would have to move in 2 years after opening the studio. I loved every minute of it... even the stresses, and its great to know that you're making an impact in people's lives. Have fun!!