It's their business model and so far it is working very well for them. That's all there is to it. If it's not for you, it's not for you. I can't be bothered with it either. A kelly or birkin are just bags, I wouldn't waste any energy getting worked up about them. As many others suggested already, try the reseller market if you really want one of these bags and don't want to deal directly with Hermès (understandable). There's an enormeous selection out there of birkin and kelly bags that you can order any time thorugh resellers.
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