I think I'm in love! 😍😍😍 I got my Valentine from my husband via UPS today 😃
Coach Spring 2015 Preview!
- Thread starter Luv2Shop1
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As a design professional that has nothing to do with personal style it's just very interesting from a marketing and strategy perspective! Everyone has different taste, and hey, that's great and ok. I just think it's exciting to Coach lovers to see their brand opening up to a higher end market. It's why they have been closing stores. They're instilling a new strategy and aiming for a different target market completely. This is exactly what they needed to do to stay alive as a brand. Why not be happy for people to be re-excited for the brand after many years? I have no clue why everyone is so sensitive... Lighten up and don't always assume the worst from people. This is a chat room about BAGS not religion. My posts were purely out of excitement and nothing sinister. Honestly.
The Borough bag recently caught the attention of notable stylists, celebrities, and fashion bloggers/editorials. Probably the first and only Coach item to do this in decades. Do you not want that for a brand you love? I'm not sure how that's a bad thing???
And just because you aren't interested in a brand, doesn't mean it's "beneath" you. Personally I just haven't liked the aesthetics of any bag brand in the Coach price range in ages. Most of them were using huge logos (MK, and M by MJ as well). Most of the higher end bags have a lot cleaner design style. Personally I think that's why the Borough did so well.
I actually agree with all of your points. Misunderstanding of context on my part, and I will apologize for that. I'm glad to be excited about Coach again and to see others excited as well 😃
I stopped in the boutique and snagged an Apricot SLG and the swagger in white with black handles is speaking to me. They have some gorgeous new leather pieces.
I think you missed a lot of bags. Nearly all the Coach bags I bought over the last few years have had a clean style and no huge logos.
It's hard to make blanket statements about Coach since there is so much variety. Those of us that have been on this forum for awhile have seen nearly every bag that came out, before it came out, whether it was a department store exclusive or an Asian exclusive or a bag that was on the Coach web site. We pick and choose from a ton of Coach bags. They are not all winners. But there were a lot of good ones. You just have to invest the time in looking at everything to figure out what you want. Fortunately there are people on this forum that went out of their way to get us the pics early, so we had an amazing selection.
+ 1
I see lots of logos on "premium" bags too. Here on the Coach forum we always hear about people who are surprised that Coach makes and has made leather bags without huge logos for most of their history. It doesn't make sense to condemn a brand when you haven't really seen all that they offer. That is stereotyping.
That reminds me of when I took my 15 year old to get his drivers permit on Saturday and the man saw my Sophia in crimson patent. He said something about how he never saw a Coach like mine before as he only has seen the ones with all the "Cs" all over. lol
My DH used to say this when I first started buying Coach again, when I first joined tpf. I've had many people compliment my bag and then be surprised to find out it is a Coach.
Couldn't agree more. This is how the fashion industry has always functioned. Most of these are part of the limited edition runway pieces. I do think their ready to wear main line should have more neutral colors available, but that's about it. I also think Baseman is not really the right collaboration for the previous Coach loyalist. a lot of people aren't that in the know with current street art culture. But they are trying to change the target market for Coach and apparently are aiming for a trendier edgier consumer (so I've heard from their branding team).
One of the things that is interesting about this thread, is that the Swagger is being mentioned a lot as part of the new concept. I don't personally see the Swagger is all that different from many of the various styles we have seen over the last many years. I think it is a cute bag, but it doesn't speak as something that Coach wouldn't have created before--it isn't really a departure.
Maybe that is just me, but it was just something that has been coming to mind. Again, I am not saying I don't like the bag or do not appreciate the enthusiasm, as that is a good thing for Coach to have.
Maybe that is just me, but it was just something that has been coming to mind. Again, I am not saying I don't like the bag or do not appreciate the enthusiasm, as that is a good thing for Coach to have.