Ooo this sparks another tangent, sorry: how does everyone apply their various conditioners?
I've tried most methods: cloth, sponge, brush, fingers, cotton ball (don't ask - shoe polish), q-tip!
I prefer fingers or brush for the liquid-y conditioners and fingers or sponges for balsams. When using my fingers, I swipe it on in a circular motion, working on small areas at a time.
Fingers for me! I squeeze a blob on my hand then work it in, let it set ( or dwell for those who watch YouTube cleaning asmr videos LOL) then I redistribute any excess over the area to get an even application and let everything absorb for a couple hours.