Opinions vary but my first step would be to dump that bag in the bath! I would want to feel that it is really clean before I would be willing to tackle it. Even though the outside is in much better shape than the interior, you can still see that the outside is also very grubby.
Make sure your sink is clean and well-rinsed then fill the sink with warm water and Dawn dish soap. Dump the bag in and let it soak for at least 20 minutes turning occasionally. Then start scrubbing!
You can use a soft nail brush to scrub larger areas and a soft tooth brush to scrub the worst spots. If the water gets dirty looking, drain and refill the sink with warm water and Dawn and keep scrubbing! Try to pull the lining and the pocket out as much during the washing to scrub them well and attack the worst areas.
When you are satisfied, drain and fill the sink with warm water and rinse until most of the suds are gone. Let it drain for a bit until the dripping stops or slows down a lot.
Stuff the bag with clean towels or rags to begin drying but be careful to shape it properly so that it will have the correct shape when it dries.
The next day remove the towels and continue turning it and pulling out the lining when possible to let it dry. Apply a good leather conditioner like Leather CPR to moisturize the bag. Apply the conditioner sparingly, especially since it is pebbled leather, and wipe off the excess. If the leather feels dry you can add another application or two of conditioner later.
If you find any specific areas of damage after you remove the dirt, post pictures and we will try to advise you.
The hardware doesn't look tarnished so just polish it gently with a soft cloth.
You will have to fix the hole in the interior pocket. You can either take it to a seamstress or cobbler or stitch it up yourself. Trim the stray threads but if you have a lot of little fuzzy threads you can apply Fray-Check to control them.
I think that it is the Chalk (or Ivory?) colorblock swagger 34409 with black trim, see pics below, what is the number on the creed patch? If it is the 34409 then it originally sold for
Did it also come with the long black strap? If not I would go back and ask the woman to look for it because it is probably lost somewhere in her house.
It looks like that bag came with 2 hangtags, a gold metal hangtag and a black leather hangtag. Call
Coach Customer Service and give them the style number and ask for free replacement hangtags. They will probably only send you gold metal hangtags but they will send 2 tags if you ask for them and the bag originally came with 2 tags. It takes a couple of weeks so call soon.
That nice link chain is broken and I don't know if it can be salvaged, if not you can replace it with a light gold ball chain. You could also look into buying a replacement chain at a hobby store or online.
When you finish the rehab please post the pictures! I hope that you got it for a good price. That is a lovely bag and it will be great for summer, good luck!
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