I have two of these. A British tan one that didn't bleed at all when wet. & The purple one did leach some purple into the water. The only purple that I couldn't remove from the lining was a stain that was already set in from previous owner. I figured it was because they'd spilled some perfume oil or something which caused the dye to spread to the interior a bit and then it was that way for who knows how long. Pretty much all the make up stains did come out. And the purpley looking dye that had leached that I couldn't remove, looked much better AFTER the bag had dried.
I got the pouch wet, then I turned it inside out and had better access to the lining. I used Tide detergent to wash it and also did a little Oxyclean powder on a tooth brush and worked it into the stains as well. I let it soak a while and scrubbed at intervals. Then I made sure to really RINSE IT for a long time until it felt squeaky clean, if that makes sense. Good luck. !
