I've usually had good experiences there. When I worked at FP
COACH at Jordan Creek, I knew a couple of the SA's and one of the managers at the outlet. Got me into the back room a few times.
Williamsburg is mostly MFF, and very hit or miss, but it seems like most of the factory stores are trending that way. We went to Chicago in September and I couldn't WAIT to get to Aurora for the "Premium Outlets" I kid you not, the COACH one was EXACTLY the same as Williamsburg. Floorset, bags, everything. Actually Williamsburg was better. Dissapointing to say the least!
I am lucky, I have an excuse to stop there, it's on the way to Eastern Iowa where all my family lives, so my car automatically veers off the exit... nothing I can do about it.
I have never had to deal with an unfriendly SA. Usually they say hi, blah blah blah, and I go about my looking around.
So, there is hope that it can be good. I'm sure there have been bad experiences for some people, but I have never had a bad experience there. Turnaround is high at COACH because of their stupid scheduling methods, and other stuff...hence the reason the SA's never seem to know the merchandise...