I wonder if they will make that location a flagship store. Didn't the article state they were planning to make certain of their fashion boutiques actual flagship stores?
Coach Is Closing 70 Full Price Stores
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I wonder if they will make that location a flagship store. Didn't the article state they were planning to make certain of their fashion boutiques actual flagship stores?
Sad news- but it seemed inevitable....I just hope my store in Buffalo does not close as that is the only store anywhere close to me- and that is over two hours away!
Does anyone know if a "list" has been published yet?
Does anyone know if a "list" has been published yet?
The men's line was never big back in the day. The boutiques would have a very small section of men's stuff and most of it was not on display and had to be ordered. I am not surprised the men's outlets are slowly closing. Not many men say "I want to go out and look at man bags". I am betting most picked stuff up when they were shopping with their wives. I think men like the substantial bags not the thin Thompson stuff they have been pushing. JMHO.
Horton plaza . I hope that is the right town. I am from Florida. They ere so nice there too. Lovely SA's. All my SA's left my local stores .,
From the Miami herald, just a copied part that I thought was interesting
Even as Coach shutters underperforming stores, Luis said the chain will rebuild in its top 12 flagship markets in North America, which generate strong sales and have high customer traffic. He said the chain will also broaden its position in U.S. department stores.
According to its website, Coach had over 500 Coach stores in North America as of last July. It also operates Coach boutiques within department stores and specialty retail locations in North America. It also operates overseas.
Read more here: http://www.miamiherald.com/2014/06/19/4188832/coach-plans-to-close-70-stores.html#storylink=cpy
Coach wants to broaden its department store, I know my local Bloomingdales had big Coach section and has since moved them out to a small area and put higher end bags in its place, basically downgrading them
I know they have already closed a store in Miami but that is not shocking to me, the one in Merritt closed, but that is a very high end mall, they have NM, Gucci, but also a very dead mall. I always find it creepy to shop there because no one is in the mall.
I think Coach doesn't know what to do and it seems they are just listening to outside consultants who don't know the brand and they have forgotten the roots of the company and what works.
Even as Coach shutters underperforming stores, Luis said the chain will rebuild in its top 12 flagship markets in North America, which generate strong sales and have high customer traffic. He said the chain will also broaden its position in U.S. department stores.
According to its website, Coach had over 500 Coach stores in North America as of last July. It also operates Coach boutiques within department stores and specialty retail locations in North America. It also operates overseas.
Read more here: http://www.miamiherald.com/2014/06/19/4188832/coach-plans-to-close-70-stores.html#storylink=cpy
Coach wants to broaden its department store, I know my local Bloomingdales had big Coach section and has since moved them out to a small area and put higher end bags in its place, basically downgrading them
I know they have already closed a store in Miami but that is not shocking to me, the one in Merritt closed, but that is a very high end mall, they have NM, Gucci, but also a very dead mall. I always find it creepy to shop there because no one is in the mall.
I think Coach doesn't know what to do and it seems they are just listening to outside consultants who don't know the brand and they have forgotten the roots of the company and what works.
Wait, are their offices in Colorado or Washington State? Now I getttt it!
Yep, we always knew that Coach's upper management have been in a fog for years. Now we know that that fog is made of! :weird:
I realize I am completely in the minority, but I don't think Coaches new business model is necessarily a bad thing. The outlets generate a great deal of revenue, but I think the vast number of people that shop at outlets cannot tell the difference between a MFF bag and a delete.
As others have said, the FP stores didn't generate the bulk of their income anyway given the overhead for some of those stores. It is a bold move for sure, but I do think they can create a stronger brand for an upscale market by making the bags more exclusive.
In terms of their mainstream customer, I think that the demographics of the mainstream customer is changing. Their are MANY more aging baby boomers with expendable income and fewer 18-22 year olds. I work in higher ed and the numbers of graduating students has declined and is not expected to increase over the next couple years.
I can't say Coach will turn around in 2 years, but I do think that strengthening their brand and restricting supply and access can create a stronger market in the long run.
And perhaps they are counting on continuing increases of sales in their Asia market will buffer earnings while they rebuild here.
I have been buying Coach for 23 years and I will keep my fingers crossed that they are successful. Without seeing a comprehensive strategy, it seems that it would be hard to really predict anything. And in fact, many people on this forum have complained about PCE's and Too many discounts.
I will to my best to help th succeed. LOL.
As others have said, the FP stores didn't generate the bulk of their income anyway given the overhead for some of those stores. It is a bold move for sure, but I do think they can create a stronger brand for an upscale market by making the bags more exclusive.
In terms of their mainstream customer, I think that the demographics of the mainstream customer is changing. Their are MANY more aging baby boomers with expendable income and fewer 18-22 year olds. I work in higher ed and the numbers of graduating students has declined and is not expected to increase over the next couple years.
I can't say Coach will turn around in 2 years, but I do think that strengthening their brand and restricting supply and access can create a stronger market in the long run.
And perhaps they are counting on continuing increases of sales in their Asia market will buffer earnings while they rebuild here.
I have been buying Coach for 23 years and I will keep my fingers crossed that they are successful. Without seeing a comprehensive strategy, it seems that it would be hard to really predict anything. And in fact, many people on this forum have complained about PCE's and Too many discounts.
I will to my best to help th succeed. LOL.
They just relocated my local boutique store (Oak Brook IL) to a different spot in the same mall. I haven't seen it yet but the new store is supposed to be bigger so maybe it is becoming a flapship? But there are several other boutiques stores in the Chicago suburbs so perhaps some of them will close.
Never even saw a commerical for it, but that's a colloquialism from my youth.
And yes, that is a concern for me too regarding Coach. I still think they've gone way too far with their outlets, and are too scared to pull back. They're apparently putting the reins on department store discounting, but stop it already with a new outlet in every new mall! The more outlets they open, the more merchandise they need to fill them, the more haywire they go with MFF. (Unless the leather on the MFF continues to consistently improve. I've seen glimpses of it ... the python leather and saffiano leathers used briefly in Campbell, some of the Park leathers, and some of the instances where it was clearly "left over" leather being used up on outlet products. But a lot of the MFF leather is still papery and plasticy.)Then again, the "trick" of manufacturing directly for an outlet (and I don't just mean Coach) may come crashing down soon too. I often run searches on Google news, and I've seen more and more internet reports/blogs/mentions etc, about the fact that so many stores manufacture directly for their outlets, without the public realizing. ...... Well the public is going to end up educated sooner or later. Heck, I even found an article on the topic on one of the larger British news outlets, regarding a popular outlet mall in England.
pittcat said:
That's my bigger worry, longterm. I'm pretty sure that Coach will survive one way or another, but for me it's always been the leather that I love. Thick, soft ... and even just the smell of the store, let alone the whiff you get when you open some of their bags.
..... If they can't get enough revenue out of their customers, they might try to get it out of their leathers. :-/.
I think the problems came from the previous management between 2008 through 2012. Remember when Coach announced a lot of the executives/management would be stepping down? Noticed how the outlets nearly doubled between those years and what seemed like a disinvestment in their full price stores (Like lazy designed products, over productions, etc). I guess what the new management is doing should have been done years ago. They need invest in their full price stores by making better products, decreasing full price production (Not many FP bags being sent to outlets), make stores look nicer, and diversify each stores product offerings (all stores need to carry some type of shoes, outerwear, watches, etc.).
Two Nordstrom near me have only yhte smallest handful of Coach, on small spaces nit in the front. The stores are located in the Peninsula area of silicon valley which is very upscale. I think Nordstroms is very much stepping back from the brand.