Yeah, I didn't mean to imply that it has to be fake (even though that's what I wrote). But, don't you think they are real but being sold illegally. Why would Chanel, a brand that has an active campaign on upping the price on items so as to capture some of the exclusivity back then turn around and allow Costco's to sell? Or LV, a brand that never goes on sale -- ever. I don't think this can be legal. shamsi, eyeglasses are different b/c most, if not all, designers give licenses to optomotrists and eyeglass stores to see thier goods. It doesn't make business sense for them not to.