Those hats are really quite something. Maybe they're ... safety gear? You know, if you fell face down in the snow people would spot you a mile away and come to your rescue pretty quickly. Also good if you're lost in a forest or need to be spotted by a rescue plane on a desert island.
Really, on what occasion does one wear these hats? Raves? When seriously cold? When with Agness Deyn who is probably the only person who might be wearing something as mental as you? When actually hunting? The last one, that mightn't work that well - wouldn't the animals you're stalking see you coming? They might die laughing, but that's the only way you'd get one.