Actually Vera Bradley makes some solid color bags too. I think people get them because they are cheap, lightweight, and washable. I imagine they would be good around kids. Maybe people like getting accessories in lots of different patterns so they can have a riot of color inside their bags.I generally won’t say never to an entire brand. For example, I have an east west navy blue Hamilton I use as a kick around bag and l think it’s cute. However, I do not get Vera Bradley bags. There is so much going on that I often wonder what would one wear with such a bag?
I decided a few years ago that even colorblock bags won't work for me; that my bags need to be a solid color. Once I started getting bags in vibrant colors, the colors of my wardrobe have toned down, and nearly everything is a solid color. I imagine that I could wear a print bag with most of my clothes although I don't.