Keep in mind that you're NOT buying from
Amazon, you're buying from individual sellers. Don't depend on
Amazon's reputation.
In this case it looks like most of what they're selling may be items that have already been reduced at Coach's own outlet stores. Many of the items were made at least 2 years ago. And from what I can see, none of the photos show a clear photo of the creed patch and serial number so it's impossible to say from the photos if the item in the photo is genuine, and chances are that if they have multiples of the same style in stock that you're not seeing a photo of the exact item you're actually buying. BTW, some of their photos seem to be stolen right from Coach's website, and that's against US trademark & copyright laws and specifically prohibited by Coach on their website.
Many of the items are also specifically made for the Factory Stores, so the Regular or Retail price shown in the listings doesn't mean anything, since they never were intended to be sold at that price. The selling prices on this site seem to be a bit above what the standard starting prices at the Factory Outlet stores usually are,
It may be worth buying if you don't have a Coach outlet store close by. Otherwise save your money and buy right from the outlet or sign up for their online Outlet sales.