A girl told me she was paying in a separate account because when a new account is opened you get $25 the first purchase
I created a second account in a hurry because their log in wasn't working at the moment and I saw a steal on a Louis. Then I found out I got $25 off on top of that, which was nice because when I originally joined I never used it because I forgot about it!!! ALSO, you can refer a friend and they get $10 off their first purchase and $10 credit to yourself. I haven't made another account for that reason, but I'm sure people do!