Agreed that most things increase over time including bills, taxes, etc. For most people, if they are lucky, this also includes pay. However, this year the USA increases seem to be far larger than general inflation. I still feel 11.5% increase on a scarf seems a bit unreasonable. When was the last time anyone here got an 11.5% raise at work for the same job [not counting promotions that include extra tasks].
Of course we all love H or would not bother commenting on this issue. We will all probably still buy things from them as well. But when will the point come when enough is enough? No one, no matter how rich, likes feeling ripped off.