I have a confession; I was one of those snobs. Now, I never trashed
Coach in any of my posts but I went off the brand around the time signature came out and in my opinion, quality had declined. I moved on to LV, which touts itself as a luxury brand and dabbled in
Prada, Miu Miu, Chanel, Mulberry and finally Hermes. Of these, Hermes and Mulberry stand by their product. They repair without blaming the customer for whatever needs to be repaired and if it's a defect, they call it a defect. LV is notorious for knowing about quality issues and pretending they don't exist. Prada sold $2000+ fairy bags that couldn't get wet or the image would run, never told their customers and then refused returns. There are threads on all of this.
Hermes has gone from a luxury experience to an expensive head game. Want a Birkin? In some places you have to buy thousands of dollars worth of other stuff before you are good enough to be offered one. There are threads on this too.
In every luxury designer forum, you will see threads posted about declining quality, shoddy repairs, poor customer service and so on.
Which brings me back to Coach. There I was, minding my own business on the train to work when I glanced at the beautiful beige satchel held by the woman next to me. Her hand was covering the logo. I kept peeking and you can imagine my shock when I saw the word Coach. Out came the iPhone and there it was -- a sand Haley and it was only $358! That was one tenth of what LV would charge for a similar style all leather bag. Now I was curious. I visited an outlet made a purchase of a sand Romy but couldn't get past the "I can't buy a Coach" mentality so I returned it.
Then I saw the Anna Sui FDL duffel and also saw that a fellow Hermes refugee bought one. That, my friends, marked my return.
Here's my humble opinion: Coach is trying to position itself as a luxury brand and for now, they are affordable luxury. Bringing in the former designer from
Loewe may boost the brand even further. Loewe bags, like Coach, have an understated elegance but come in gorgeous colors. In the meantime, the return of the classics I grew up with and the introduction of Legacy leather have definitely brought me back. So what if the bags are made in China? So are many of the luxury brands, although they are finished in France, Italy, etc., in a way that will allow a "Made in France" label to be added.
There are no games being played at Coach. Need a repair? They'll do it. Need customer service? You have it. And above all, these bags are still being hand made -- and they are usually less than $1000.
Let people bash the brand. They don't know what they're missing.