The remake aspect of it also put it into a difficult spot. Everyone is so over remakes, but Hollywood keeps making them. People were not excited from the get go.
Chronicles of Riddick!! Yes. Always watch it when randomly flipping channels and it's on. Starship Troopers, too. Now that is a bad movie, but I can always watch it.
I agree. I thought THR would slam it since they seemed derogatory in earlier articles, but their critic actually liked it! I also want the film to do well. Alex put so much time and effort into preparing for this film. Sometimes it works, and sometimes it doesn't. I'm not burying this movie just yet, but I was cringing at some of the reviews. We'll be going to see it Saturday. I'm hoping it will be a good popcorn movie and audience score will help.
Excerpt from USA Today about marketing strategy from a couple of days ago. Read the entire article here:
http://www.usatoday.com/story/life/...tarzan-swinging-male-female-dollars/86441402/
How 'Tarzan' is swinging for male, female dollars
Andrea Mandell, USA TODAY 6:01 p.m. EDT June 28, 2016
Opinion is divided on whether American audiences will welcome back the hero, who last hit cinemas in 1999 in Disney's animated
Tarzan, which grossed $171 million. Jeff Bock, box office analyst for Exhibitor Relations, calls the project outdated. "This has
Lone Ranger written all over it," says Bock, who forecasts just $25 million for opening weekend, though he predicts the film will still be a sizable hit overseas.
Or it could be "an unexpected surprise," says Erik Davis, managing editor of Fandango.com and Movies.com — particularly because it's not
another superfluous sequel. "The success of something like
The Jungle Book may play into teens' and adults' desire to see another story told in the jungle. And the trailers are pretty strong."
Who is Tarzan aiming for? The trailers evoke "a
Planet of the Apes vibe," says Davis, and some experts say the gender-balanced marketing approach is a sign that Warner Bros. is trying for a four-quadrant movie, meaning a film that appeals to male and female moviegoers who are over and under 25.
"On the surface, it seems easy — it’s Tarzan, it’s an action movie —
but it seems like they’re courting the female audience in a big way," says comScore senior media analyst Paul Dergarabedian, allowing that
Tarzan and fellow newcomer
The BFG have a "formidable competitor" in Finding Dory, which heads into its third weekend. "If you can get women going to see it because of Skarsgård but also because there’s a strong female character, that’s a smart marketing move."