From what I see in her photos, I think she means have fun with HOW you take photos of your Coach. Use different angles, different color combinations, prop them in different ways, close-ups, etc.
So you've all seen the Coach mag's...they don't just lay 'em all out and say "Let's take the pic!" They arrane the bags and accessories in different places, lean them in different directions, etc...
I am obviously not a plain-jane kinda girl...I like to take a normal "skinny-mini" and have a little fun! Sorry if I didn't make that clear before...