Youtube recommended me these videos and now I've gone down the rabbit hole watching videos all about Chanel quality issues...
These might be some seriously controversial hot takes, but oh well. Chanel can do whatever they want with price increases and exclusivity because luxury goods are inelastic goods. The more expensive something is, the more you can't have it, the more people want it. But luxury goods are really just selling the brand image now, the items themselves aren't as important. That's why you can have quality issues and lower service but people still buy the products.
I just don't think Chanel and these big luxury houses can have it both ways. You can have your price increases and exclusivity, but don't be surprised when replicas and the secondhand market surge. What is the quality difference between a superfake and an actual Chanel bag? Maybe with the replica you actually get good customer service, you get straight stitches and a quality product, and you don't have to jump through hoops to get a classic flap. Not every person is going to buy into the illusion of luxury and high class when the products themselves don't always meet that standard. I'm against replicas for the most part, but I think these big luxury brands don't like replicas is because they shatter that illusion the brands have created around the products.
Of course, no shade to the people who buy Chanel. If you want it and it makes you happy, that's great and I'm happy for you. I just don't think it should be so hard to buy something.