In my experience, Bluenile offers very good prices for diamond jewelry. If you build your own studs you can save some money, though. For well-cut diamonds the cost is going to be higher than $1,000. You could go down further in color (from G) to I or J and still get white/bright diamonds if you stay within the ideal cut category. I think $1800-2000 is a fair price for 1.20 cttw studs.