Interesting........I had noticed the "lighter" Epi red but thought it was just that specific bag that I saw. I didn't know LV had actually changed the Epi reds.
I think I posted this before..I used to have a Soufflot in new red, but I always wanted one in old red, the shade is deeper and less bright, I truly love the old red.
I have the new red speedy and I prefer it....it is still a cool toned red with a blue undertone (it is not at all orange-y). I just like it much better without the black edging. hth!