I never heard of LQ until I got on this forum. Seems like a lot of you love these scarves. Can you tell me why? Please don't take offense, I just want to find out the appeal. To me, it looks like a really basic scarf that is really similar to a pashmina or a style that you might even find at a discount store (b/c it's so simple - plain scarf, knots at the end). I know it has a quote but that's not on the scarf itself. And as for softness, aren't there a lot of scarves that you can get for $20 that are soft and simple like this one? I hope no one takes offense. I am trying to find myself a nice scarf and just want to know more about this one. Thank you for your feedback!