I think this is a great idea for a fast food chain and certainly better for the environment for people who are eating in at the store.not really struggling but more like getting aligned with the French idea of minimizing waste in general. take note that back in 2016, France adopted a law on fighting food waste that meant supermarkets were forbidden to destroy unsold food products and were compelled to donate it instead.
Another example. This year, McDonald's France introduced its reusable packaging:
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For more on France's Anti-Waste and Circular Economy Law:
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France’s Anti-waste and Circular Economy Law
France is shaping a system-wide transition towards a circular economy with an ambitious lawellenmacarthurfoundation.org
For luxury high end jewelry experience I believe a lot of customers expect better than a singular travel pouch with purchase. I’m not an expert in packaging but I believe VCA has the funds to hire a designer to figure out eco friendly packaging that still looks and feels presentable/luxurious whether that be using more sustainable materials and also reducing their online order packaging waste which is most of where the waste comes from. Many of us here use the thick velvet cases for storage and safe keeping. If they were able to figure out a presentable alternative that would be more palatable rather than downgrade customers to just one travel pouch (no extras). It’s much better to just ask the customers which kind of packaging they prefer to take home if some don’t use the thick case at all. $31k for a singular travel pouch? I believe most of us here expect better than that from a luxury jewelry maison.