Which is a better investment? Chanel or Rolex?

TPF may earn a commission from merchant affiliate
links, including eBay, Amazon, and others

Rolex watches hold their value very well, but it depends on the model. For the datejust model, the ones with blue faces and fluted bezels hold their value fairly well for a non-professional model. Even better would be a professional model like the Submariner or GMT II. The most sought after professional models in stainless steel are the Daytona, GMT II Batman (black/blue bezel); GMT II Pepsi (blue/red bezel); and the Sky Dweller. Most of these models I just mentioned are sold on an "allocation" basis. Basically, you just can't go into an authorized dealer and buy them since they reserve/allocate these watches for customers with a good purchase history. They are all available from reputable third party sellers for a heavy premium over MSRP. You should be able to order a Sub (especially the no-date model) with a short waiting period. Many authorized dealers will tell you they cant get you a Sub... they can. Just make sure they know you are a serious buyer and will repeat with a future purchase. Also, make sure they don't think you are a reseller, as most AD's don't like that. Lastly, the men's models tend to hold their value well (the new 40/41mm models especially). I have a 36mm DateJust that I no longer wear, but is perfect for my wife. I hope this helps. My wife loves Chanel and I love watches... both brands are very similar as certain models are harder to find and more sought after than others.
Thank you
 
  • Like
Reactions: Bronzi522
This is very informative. Rolex is kinda like Chanel. All the ones in demand are reserved for VIP/serious buyers. I’ve always been a handbag person and knows very little about watches. Been doing a lot of research. I love hearing everyone’s opinions. Thank you.
 
This is very informative. Rolex is kinda like Chanel. All the ones in demand are reserved for VIP/serious buyers. I’ve always been a handbag person and knows very little about watches. Been doing a lot of research. I love hearing everyone’s opinions. Thank you.
It’s not reserved for VIP/serious buyers. There is a lot of demand and they don’t create so many, therefore you have to wait 2-3 years time (way more for Pepsi)
 
  • Like
Reactions: Kris2015
I also want to note that whether you sell a pre-loved bag or watch, the company that sells it for you takes a cut. Therefore, you will likely lose money. I never treat my
purchases as investments, but with all the price increases lately it does feel like buying now versus a year or two down the road, is sort of an investment.

I mentioned the insurance in my previous post, because I was purchasing Chanel bags and SLGs, and I was always worried my boys would ruin them or they would get stolen when I was out of my home. My watch is insured, so if it gets stolen while I’m on vacation, I can get a new one. If it breaks, it can be repaired (for a fee). For that, I would suggest the watch. I’ve been a purse girl since I was 5, so my heart definitely flutters move over a bag than a watch. I hope you can get one now, and hopefully the other one in the future. Happy shopping.
 
May I help you with it..pictures speak a thousand words...
IMG_20190810_222932.jpg
IMG_20190810_222325.jpg
I must add if you are looking for investment Rolex is well known for that for their sports model

But the new j12 is solid as well very impressive. So depend what you like with Rolex. Go take a look at their variety and come to a conclusion depending on your Rolex preference
 
Last edited:
Rolex but not the Datejust. That's what everyone has.
Get one from the "hard to get" like GMT Master II or Daytona, Yachtmaster, Sea Dweller and they sell more than retail.
This. The two toned Rolex has horrible depreciation. The stainless models hold their value much better. I have a Sea Dweller from 2006 that is worth about 3k more than I paid. On the other hand, datejust and other models lose value as soon as you buy them.
 
Wearing a Rolex isn't about a "watch to tell time". A $10 watch can do that, as can a phone. Just like wearing a Chanel CF isn't about schlepping your stuff around.

Neither is an investment, but they are nice to have.

Well it’s jmo and no one has to agree. My handbags all can actually carry wallets, keys, phone and necessities whereas a fancy watch would just be another piece of jewelry. Therefore me personally... I’d just get jewelry.

PS. and I’m not saying I would turn down a rose gold rolex if it were gifted to me either. They’re stunning.
 
  • Like
Reactions: Stratford
They both hold their value well but unless they are super hard to find, they both will sell for less than retail. But I buy what I like. Men's models and larger dials are more in demand, but I have a small wrist and I like diamonds and rose gold so I bought a Ladies EverRose/SS DateJust 28 with a MOP dial and diamond markers

59403272_10155999788502821_5271450607784296448_n.jpg
 
My vote is for Rolex as well. As other have said, you will not likely recoup all your money on either item because of commissions. But I wear my Rolex EVERY DAY. I think it is just as beautiful as any other jewelry piece you can get, is very hardy and wears extremely well, and will never go out of style. The cost per wear is better than any other item I own!
 
I vote Rolex. I bought my date just with diamond markers in 2002. It was 8 years old at the time. I took it to a certified Rolex watchman to service and clean up. He told me I had a timeless classic and to wear it everyday and enjoy. I’ve since had it serviced and was told the same. My watch is a 1995 and has retained value and beauty. I wear it everyday. It’s not a trendy large size. It’s the classic women’s size from 1995. It would fetch more than I paid for it right now. I love my handbags, I have some beauty’s, but let’s face it, if you use them they wear out. Just my humble opinion.
 
Top