Where have all the Mulberry buyer's gone?

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I returned to Mulberry a few years ago, first with a medium continental wallet, then the small Darley satchel in scarlet for Christmas 2019, and just recently I bought the Mini Iris in charcoal. Which I adore. I am uncomfortable with it being made in China, for the reasons that AmbrosiaL stated. I even DM'd them on instagram, and got a fairly snotty reply. If I didn't love the bag so darned much, I might have returned it. I would however like to state, that I had lovely shopping experience when I bought it. The SA was very helpful and also showed me how to use the leather gel, so I'm not nervous of doing that now.
We love bags because I believe it should be a personal thing. It can even be a bag that no one likes, as long as we do , right? I cannot buy a bag that I don’t like , no matter how popular it is
 
I have far more by way of Coach and LV, but I guess I am officially a new Mulberry fan. I bought a Bayswater Tote in Scotchgrain during lockdown last year that I had planned to use for travel -- and, after being vaccinated, finally got a chance to use this month on my first flights since 2019. I also have a men's messenger bag (another one I plan to use for travel) and a couple of Amberley bracelets.

My state does not have a Mulberry store, but last week while visiting family in an area with a lovely Mulberry store, I did check it out and picked up one of the Portobello bags that are on sale. Love the feel of the leather, and while I know the fashion industry as a whole has a long way to go, I do appreciate the attempts at better sourced/better made sustainability-mind bags.

Bayswater tote.jpgPortobello.jpg
 
I’m still purchasing Mulberry. I never owned a Mulberry bag before the price increases I am hearing about on TPF, so for me the current pricing is what I’m used to.

Over the last year I focused on adding a few more Chanel, Dior, and LV bags to my collection, but in the last month have purchased three new Mulberry bags (gray small Darley croc print shoulder bag is out for delivery today!).

That brings my Mulberry collection to 4 mini zipped Bayswaters, 1 small quilted Bayswater, 1 small quilted Darley (the one that reminds me of a Chanel square mini), and now the small Darley shoulder bag—guess it’s obvious I prefer smaller bags.

Mulberry bags feel more relaxed and practical to me than my Chanel Flaps and Lady Diors, so I tend to use my them as my everyday bags, though have not been using ANY of my bags during the pandemic.

As for moving up the ladder to Hermès, I buy their scarves and SLG’s but doubt I’ll ever buy a bag from them. I don’t work outside the home. My non-pandemic days are filled with volunteer work, lunches & outings with friends, theater, concerts, travel, etc... so I don’t need what I consider a ‘business bag’ like a Birkin. While I appreciate the history and quality of the brand, the effort you have to put into buying one is off-putting in my opinion. I don’t want to have to work that hard to make a purchase. I suppose the pre-loved market would be easier.
How do you like the small quilted Darley? I bought it thinking there's some resemblance between the design and Chanel too but not to a "duping Chanel" degree and I love that it's still very Mulberry. I'm afraid the smooth leather would scratch easily though.
 
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Hi I’m here,

I still use many of my original mulberry bags, small poppy (bronze metallic) Bayswater satchel (upgraded it with a crossbody strap) Bayswater clutch and a lily.

I have a large poppy that I’m considering sending off to be restored.

I didn’t purchase another brand after my lily in 2017.

But a few weeks ago I purchased a Saint Laurent Toy LouLou - one of the few heritage brands that still seem reasonably priced in this crazy bag world.

I feel out of love with many of the newer mulberry styles but a mini zipped Bayswater is still on my radar…….

MissDee
 
I have far more by way of Coach and LV, but I guess I am officially a new Mulberry fan. I bought a Bayswater Tote in Scotchgrain during lockdown last year that I had planned to use for travel -- and, after being vaccinated, finally got a chance to use this month on my first flights since 2019. I also have a men's messenger bag (another one I plan to use for travel) and a couple of Amberley bracelets.

My state does not have a Mulberry store, but last week while visiting family in an area with a lovely Mulberry store, I did check it out and picked up one of the Portobello bags that are on sale. Love the feel of the leather, and while I know the fashion industry as a whole has a long way to go, I do appreciate the attempts at better sourced/better made sustainability-mind bags.

View attachment 5097324View attachment 5097325
Love the tote
 
Hi I’m here,

I still use many of my original mulberry bags, small poppy (bronze metallic) Bayswater satchel (upgraded it with a crossbody strap) Bayswater clutch and a lily.

I have a large poppy that I’m considering sending off to be restored.

I didn’t purchase another brand after my lily in 2017.

But a few weeks ago I purchased a Saint Laurent Toy LouLou - one of the few heritage brands that still seem reasonably priced in this crazy bag world.

I feel out of love with many of the newer mulberry styles but a mini zipped Bayswater is still on my radar…….

MissDee
I love my poppy in chocolate
 
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On to my third mulberry and i am going backwards in time. I think it will be a very functional daily bag for work and play. I don’t worry about what‘s the IT or IN bag. I’d buy because I love the quality and the function of the bags. I need to use a bag I purchase so much that would justify the purchase. It‘s the mulberry new bayswater design which came out in 2016. It is more structured than the heritage design. Color is Rosewater. Will post photos when I get it in the mail. It looks like a very “indestructible“ bag. They have a lot of the older designs in Woodbury Premium Outlet in NY. Loving that store and the SAs.
Here it is
7EA03399-7E19-456F-BC7F-FE2745EA668E.jpeg

990841AF-EF64-4BC8-954D-3C038036CF59.jpeg
 
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Hi there, lovely purse people.

Except for one Bayswater about ten years ago (which I rarely used because I was maybe too young and I don't think my style and confidence was quite ready for it), I'm all new to Mulberry these last weeks. I inherited some money, so I went on a shopping spree and bought the three Mulberry's I really wanted: A medium Lily (glossy goat), a regular Lily (with gold hardware) and a large, black Iris. I've been eyeing the Lilys for years now. And the Iris just looked like the most practical bag I've ever seen. It's basically a Tardis!

But:

I don't really pay much attention to fashion trends etc, but when I startet looking for other lovers of Mulberry and Lily's in particular (I love reading articles and watching youtube reviews of stuff I own myself), I ended up with a feeling that my beautiful Lily's were quite out of fashion and that I just spent a lot of money on something really outdated. I googled news articles about the Lily and most of the stories I found were 7-10 years old, at least.

This made me a little confused about the whole Lily thing, and Mulberry in general as well. Are they really a little bit out of style? I think my own answer to this, based on my recent attempts to find other Lily lovers, and my own taste in bags, would have to be they're really not the most trendy stuff out there anymore, but maybe the Lily really isn't for those people anyway?

I'm soon turning 40, and have finally the guts to wear what I want with confidence, and my style seems to be classic and minimal, with few colours and fine quality garments. And to be honest, I really can't se how a classic looking Lily would NOT fit that style. So for my own part I'm very happy with my purchases, I'm just a tiny bit confused when it comes to where the Lily's and Mulberry's are on the "fashion ladder" these days.

Any thoughts on this?

I apologise for any spelling mistakes, English is not my first language. And btw I am *thrilled* to finally have found a place to discuss bags and purses, especially Mulberrys :heart:
 
Hello Snikk! First of all, congrats with your new bags! May I ask which colours you bought? Well, Mulberry and fashion trends.. I can of course only speak for myself, but I have never thought about Mulberry as the most trendy brand, more like a classic one, often finding fans among all ages, as it used to be a relatively moderate priced one with excellent quality and with a somewhat discreet wow factor, most recognized by those ‘in the know’.

But then prices rose dramatically, a new supertrendy designer came along and Mulberry lost its soul, IMHO. But then times again changed, a new head designer was hired, and we see a lot of the classics again, both regards to design and leather quality. I LOVE the pretty Lily and am the happy owner of two, which I use all the time. I think the bags you have purchased will go with everything, they look great with both classic and more trendy outfits. I would love to see a photo of them! Wishing you the very best and enjoy your beautiful bags.
 
I bought a mini Alexa recently, but in general I struggle with Mulberry because they want to charge made in Europe luxury prices but want to produce bags in China. If I want good quality made in China bags I have many contemporary brands to choose from for a third of the price. For the most part i can’t justify their prices.

And, personally, I think that they are a bit direction less. And, they have not offered any bags that seem to be the new “it” bag or even close to it. So their designs are stale, their prices are high, and their production practices are subpar.
 
i believe only about half of Mulberry’s bags are made in the UK now, and I have read online it may be as little as 30% of what they sell.

I don’t think any of the core Alexa’s are made in England (the new collab with Alexa Chung is made in the UK). They were earlier this year when I was looking at them, but at least now the US website has dropped the following statement:

“This product was made by Mulberry craftspeople in our carbon neutral factories in Somerset, UK.”

The same statement has been removed from the following lines: Bayswater, Iris, and Alexa. It’s also not included for the following lines: Brynn, Lily tote, new season Lily, mini Roxanne, Antony, Darley satchel, plus basically any seasonal line. It appears that the sustainable icon versions of the Lily, Darley, Millie, Portobello, Amberley, plus special editions/collabs are still made in the UK. So I think it’s likely that most of their bags are now made someone other than the UK. Heck, not all of their bags have leather sourced from sustainable tannerys in Europe. Some of them don’t even get that statement.
 
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Hello Snikk! First of all, congrats with your new bags! May I ask which colours you bought? Well, Mulberry and fashion trends.. I can of course only speak for myself, but I have never thought about Mulberry as the most trendy brand, more like a classic one, often finding fans among all ages, as it used to be a relatively moderate priced one with excellent quality and with a somewhat discreet wow factor, most recognized by those ‘in the know’.

But then prices rose dramatically, a new supertrendy designer came along and Mulberry lost its soul, IMHO. But then times again changed, a new head designer was hired, and we see a lot of the classics again, both regards to design and leather quality. I LOVE the pretty Lily and am the happy owner of two, which I use all the time. I think the bags you have purchased will go with everything, they look great with both classic and more trendy outfits. I would love to see a photo of them! Wishing you the very best and enjoy your beautiful bags.

Lilys are the one style that always gets me compliments when I carry, don’t think they’re as fashionable as they were 10 years ago, but they're still very sought after.
 
Hello Snikk! First of all, congrats with your new bags! May I ask which colours you bought? Well, Mulberry and fashion trends.. I can of course only speak for myself, but I have never thought about Mulberry as the most trendy brand, more like a classic one, often finding fans among all ages, as it used to be a relatively moderate priced one with excellent quality and with a somewhat discreet wow factor, most recognized by those ‘in the know’.

But then prices rose dramatically, a new supertrendy designer came along and Mulberry lost its soul, IMHO. But then times again changed, a new head designer was hired, and we see a lot of the classics again, both regards to design and leather quality. I LOVE the pretty Lily and am the happy owner of two, which I use all the time. I think the bags you have purchased will go with everything, they look great with both classic and more trendy outfits. I would love to see a photo of them! Wishing you the very best and enjoy your beautiful bags.

Thank you! I bought both the Lily's in black, the medium one with silver hardware and the regular one with gold hardware. The medium is the one I have used so far, as it fits my everyday needs the best. I always knew the regular one would fit better as an evening bag, so I'm quite happy with my choices.

My Iris is also black, with gold hardware. I would have chosen silver hardware if it was available, but since it's not a lot of hardware on it, I figured I'll get used to it.

I'll post pics of them when I get home!

Walking around with my Lily has generated surprisingly few reactions in my social circles, which I find quite amusing (and relieving, to be honest. I never bought the bag to "show off" anyway). There's literally NO reactions what so ever. No one cares about a new Mulberry :) This enhances my impression that Mulberry is really not very trendy these days. But like you mention - they are classics. I work with a lot of younger people, and I suspect they'd be much more interested if I brought a LV bag or something.

I will battle my fear of being seen as "old fashioned" and keep using my beloved Lilys. And i AM soon turning 40, so I'd better get used to being a real grown up in general, i guess:)
 
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