Where have all the Mulberry buyer's gone?

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They just got too expensive to buy and, here in the US, when I tired of one of the newer styles because it was no longer what I wanted, they were impossible to sell. I took a huge loss on my small Willows even though they came from an outlet. I kept my Bryn and my Polly pushlock, but the rest moved on. Mostly now I am buying vintage Coach bags and rehabbing them. The old glove tanned leather is gorgeous, I can buy them cheap, it gives me a project and they are quality bags. Meanwhile new Coach bags I haven’t bought in years because the same cannot be said of them lol.
 
I sold my Double Zip and original Alexa to help fund a Hermès Garden Party and my HG bag (Chanel so black reissue.) I also bought a few Celines and a St. Laurent.

but I purchased one of the new Alexas earlier today. I didn’t buy bags at all last year since I was WFH and the Alexa seems like a good choice for this hybrid life I expect to be living.
 
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I used to own a classic Alexa and a Bryn but sold / gifted away both because being all-leather bags they were just too heavy in my opinion. I very much prefer LV working with a combination of canvas and leather making the bags much lighter and more easy to maintain. I do not miss slathering my bags in Collonil every half year ;-)

Still, there have been Mulberry bags I kept eyeing for their beautiful designs in the last years (and even now) but what has put me off the brand is the fact that they moved production away from the UK (Europe in general). The bags still seem very well-made but I am not buying a bag for +1k not knowing about working conditions and harmful chemicals used when I can buy a bag made in France, Italy, Spain or the UK (other brands haven‘t „moved“) for the same price point. Working conditions and approved chemicals are way more regulated in EU states and I think buying luxury bags should not leave me thinking about these kinds of concerns. Also, rising prices and moving production offshore together seems just like such a bad move: everyone knows that labor is much cheaper outside of Europe so the higher (and rising!) prices are just way less justified in my opinion.
 
I purchased my first Mulberry bag back in March. I love it. It's climbing the ranks of one of my most used bags. I got the small Iris, which I don't see too many people talking about. For me I like the color options and the customization. If I was not able to change out the handle I don't think I would have purchased it.
 
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I’m still here quietly lurking! I have four mulberry bags in my collection the second most after hermes! Eventually I passed on my mulberry’s for Celine then that fell apart and I was heartbroken and lost for a min and then just went Hermes. No regrets but I have boughten back some styles I had once sold (Alexa in polished Buffalo and a SBS cookie from the exchange program). I have two current styles that are fun and easy to wear but definitely on the edgier side, not really “heritage pieces”. I have a small list of bags on my wishlist for when the time is right, thankfully they’re very reasonable to buy on the resale market in the US (unfortunate for the sellers though). Even retail I find them better quality than some Gucci and Prada bags. I plan on adding more mulberry pieces soon!
 
I still have 2 Lily's, 2 small del Reys, a medium Darley from the outlet and a tote also from the outlet. These all work really well for me, so no plans to sell any. I also have a few slg's that are great and I use frequently. Oh, and I did buy a small Hampstead for the daughter at last year's sale and one for myself after she raved about it. I love this bag now too. No plans to add anything new though I may be tempted by something in Mulberry green if it goes on sale at some point.
 
Mulberry was my first love and then I sold most of them to buy LV. I then brought tone last year but sold it to purchase another bag , which made me not want to purchase another as mulberry always seems to be the brand I sell after a while. However I recently ( due to lock down) decided I needed a nude classic bag and just purchased a new lily in rosewater from the outlet .
It had made me fall in love with the brand and I know I won’t get bored of this beautiful bag. I’m now going to get my raspberry lily repaired so I can use it again.
 
I liked mulberry but I think they lost a lot of people with the price hike and attempt to transition into very high-end.

That was like a case study on how not to do this sort of thing.

They went all high end and design, they increased the prices and then, they lowered the quality. Not smart.
I am not a Mulberry client but found myself in London around that time and got this very nice Darley satchel in oxblood which is of course their signature color. Back home I noticed that the rivet in the strap was already rubbing the color away, it peeled off as if it was surface paint, which turned out to be (PF told me) a common problem. The shop in my city (since closed down) said because I had purchased in England, they couldn’t do anything...
If you are Chanel you can increase prices without increasing quality, but you just cannot get away with everything all at once. They got it wrong big time.

Plus, they haven’t stick to that English mix of country and boho look that it is in their DNA. That is so dangerous for a brand to do. There can be isolated instances of a brand taking off without regard to its identity (Phoebe Philo’s Celine, or Ghesquiere‘s Balenciaga), but you basically need a genius one of a kind creative designer (and luck) to achieve that.

I hope they get their mojo back. It is such a nice brand.
 
That was like a case study on how not to do this sort of thing.

They went all high end and design, they increased the prices and then, they lowered the quality. Not smart.

Exactly this, mulberry upping the prices then customers finding the high end bag they’d paid £1000 for had a microfibre lining was off-putting for lots of us (I think)

I’m very glad they seem to be rectifying these mistakes.
 
I’ve bought a few new Mulberry bags in the last couple of years (micro and mini zipped Bayswater and the newer oak lily) and I enjoy them however my interest in Mulberry has shifted towards their vintage styles. I love the search, find, buy process and securing something in great condition for a great price is really satisfying. I have 3 ledburys, 2 bayswaters, 3 Lily’s, 1 roxanne, 1 elgin, 1 brooke. They are all in great condition and I enjoy rotating them. While I enjoy fashion and trends I don’t have an appetite for extreme luxury and high end investment bags.
 
I returned to Mulberry a few years ago, first with a medium continental wallet, then the small Darley satchel in scarlet for Christmas 2019, and just recently I bought the Mini Iris in charcoal. Which I adore. I am uncomfortable with it being made in China, for the reasons that AmbrosiaL stated. I even DM'd them on instagram, and got a fairly snotty reply. If I didn't love the bag so darned much, I might have returned it. I would however like to state, that I had lovely shopping experience when I bought it. The SA was very helpful and also showed me how to use the leather gel, so I'm not nervous of doing that now.
 
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