I was wondering why so many brands only do white gold and rose gold… I thought rose gold was more “trendy” and “new” compared to yellow gold (I also read similar opinions on here before). However, I see brands like Bulgari, Chaumet, Chopard offering most of their jewelry line only in rose gold and white gold. Was it always like this or is this something new? I collect mostly yellow gold and I am not really into mixing metals and there are many styles I would like to buy from other brands but they are only offered in rose gold
My two cents from following trends and data...
Rose/pink gold became popular when the millennials came of age. There are many theories as to why the millennials love that "salmon pink" shade, but they love it so much for everything. Hence a term has been coined Millennial Pink. That love of pink has been strong over the past 15 years. Millennials are also the target group for retailers as they are a huge buying group. Hence, retailers leveraged that love of pink everywhere, including fashion and jewelry. Some of you may recall when Burberry painted the walls inside some of their boutiques the color Millennial Pink (e.g. NYC 57th, London Bond Street come to mind). Eyes went rolling as if Burberry was catering just to the millennials (they were). I think that's why you see so much RG jewelry. RG's popularity is based on that love of Millennial Pink, which then makes RG jewelry on trend.
However, Gen Z is coming of age (oldest Gen Z is now 25). Two years ago, Gen Z became the largest group, and they will soon be in their prime spending years with the largest buying power (more than Millennials). Gen Z is also very outspoken and opinionated. Remember the recent Gen Z vs Millennial skinny jeans bashing? Gen Zs said they would rather be dead or homeless than be caught in skinny jeans, which traditionally have been adored by millennials.
I follow the gem & jewelry trade even though I am not in the trade (I am just a consumer). Recently, retailers are being advised to consider including TikTok (vs. just Instagram) as another platform to generate demand/sales to cater to Gen Z. As Gen Z comes of age, they will be a huge buying group and their taste will influence what will be sold which will then dictate what is on trend. In the jewelry trade, some say Gen Z is beginning to show more interest in white metals and YG, albeit they are not buying luxury brands... yet. Some analysts say this is because RG has been around for a while and people want something different. Others say it's because Gen Z wants NOT to be identified with millennials. Gen Z also prefers bright colors; analyst say Gen Zs seem to prefer yellow and green. These are all theories and data points, and of course, and we will see how things unfold. However, theories and data points are what drives businesses and forecasting.
How does this circle back to the gem & jewelry business?
If Gen Z does not want to be identified as a millennial, then pink is out for them. If Gen Z loves yellow, then you will see more yellow gold. I think RG will still be here for a while as millennials are still a strong buying group. However, retailers cannot ignore the buying power of Gen Z in the next decade. Fashion and jewelry will evolve with their taste.
Just some thoughts.
I didn’t purchase them though because I am not ready to commit rings yet. You can see some modshots on mvb’s instagram
And after Saks, you can walk up a block and get some Angelina's hot chocolate! 
). To get my fix, I ordered Angelina hot chocolate online, both the powder and liquid versions. Nope... it's not the same as the real thing. 
