It must be somewhere in subconscious that jewelry is a work of art and must be “intricate”. As much as I like simple shapes in clothing, I don’t like simple shapes in jewelry, like bangles etc. Recently even a Cartier Panthere watch felt “stiff” on me.
I know what you mean. I feel like if the design is too simple, especially for "designer" fine jewelry, it's not really worth it. My problem is that I like really special pieces, but risk ending up with a lot of single things where nothing goes with anything else. For the longest time I did not own a single pair of "everyday" earrings. So now I try to balance more basic pieces with the special ones, or something with a combination of the two, like Magic Alhambra (simple classic shape, but the size gives it the wow factor)