Thank you and I am doing exactly this! Over the years all logos have turned me off but then I’m someone who thinks LV logo bags are horrid.What I am trying to express since you didn't look closely at the bags over many years is that most of the bags were not logos/signature. I know because I have been seeing almost every bag they offer for many years now.
But what you are seeing now with the logos, not just Coach--it is the current handbag industry doing more of the logos again, and Coach therefore is doing it also. The key is to look past the previews and the advertisements, and at the actual products on their website. I find that the previews only show a few styles and patterns, but what you see on the website as a whole gives you a lot more of the really nice, simple options like the Dreamers and the Rogues, etc. For example, I can open up a fashion magazine, and the ad shows the patchwork and logos, but if I go online, I will see some of the preview options, but more of the full leather bags without the patchwork/logos.
It all reminds me of the canvas Guess bags girls at school (myself included) toted around in the 80s to feel cool (maybe an LA suburb thing?) In my middle age I prefer understated quality without making some brand statement (and without hawking my future retirement since I am also not a minimalist and prefer a little bit of everything).