Exclusivity is key, but if Costco is selling it for less why not and someone else mentioned in this thread that not too many people can afford a $2K bag, which is totally true. So maybe it'll just sit at Costco until some stylish fashionista comes along and realizes what a great deal she has come upon (if it happens to be a deal). In addition, eBay is also 'open' to the mass market, but it doesn't stop people from buying purses from it and those that can afford it will, those that can't will just look at it...