I'm not a Bal customer, so my opinion is about as shallow as my bank account.

However, I was quite horrified by the headlines around this, and my stomach sank to learn that the headlines were not exaggerating and the imagery does contain deeply disturbing elements. I'm now schooled on something I wish I'd never heard of (panda eyes). Just typing it out makes my stomach turn and that is no exaggeration.
It's hard reading this thread and seeing members judge each other for varying reactions. Any and all judgement and displeasure ought to be aimed at the house, the creatives and the executives who took this concept from pitch to publication.
Focusing on how outraged others are (or aren't) detracts from the focal point of how the brand- that has arguably been trolling for a couple of years now- felt empowered to make these decisions and expected its clientele to hype it up with online debates. That's fundamentally wrong from a moral, business and marketing standpoint. It's lazy to rely on outrage and ridicule to keep your name in the papers, and it's repulsive to use such dark themes to garner that outrage in the first place.
What I would have liked is a clear statement as to what their artistic vision was.
Now, before I get slammed for saying that, let me be clear that I would have absolutely condemned it anyway. This is beyond the pale- there is no doubt about that. However, some context would allow customers to make informed decisions about what their association with the brand will be moving forward.
Was this just them attempting to be edgy to garner as much press as possible, possibly in the hopes of going viral with this controversial campaign?
Or was it meant to be a social commentary of sorts? A mirror held up to showcase how society currently exploits children without consequence? Because, let's be honest, between celebrities and influencers posting their kids all over their social media, kids are being exploited for monetary gain all the time (and there is a darker side to those pictures being on social media sites as this campaign has shown us).
Or was it some other concept entirely that perhaps my unartistic mind cannot conceive?
I can't say that any of those possibilities would make this any more palatable. I would be horrified regardless, but people who have spent a lot of money on this house ought to have more context and a clearer answer from the house. By hiding all their social media pages, Bal are silencing an important conversation, which is problematic in itself!
As I said at the start of this, I'm not a customer, I will never be a customer, and my opinion means as little to Bal as they do to me. However, I live with myself and I have to be sure my choices reflect my values. In the same way that learning more about Chanel, Minkoff, Wang, and Bond. no. 9 (perfumery) means that I will never own any of their products, this campaign means that I will forever be disgusted by Bal.
Do I think I can make a difference to those massive brands by not shopping with them: absolutely not. But in choosing to spend my money with people who share my values, I am able to sleep better at night.
However, that is my personal decision for my life. I will not judge others if they come to a different conclusion.
My heart goes out to their once loyal fans who lovingly carried their bags and rocked their rtw and shoes. The house has put their customers in between a rock and a hard place. Those customers (of old or new Bal) will be judged, one way or another and- as this thread has shown- they will be judged just as harshly as the brand itself.
Edit: I just recalled that there was a similar issue with Celine Dion's kids clothing line...something about the imagery being inappropriate too but I don't recall the details. It didn't garner as much attention as Bal is but, it upset some people.