Again : Most luxury jewellery and watch brands trade gold. The biggest profit they make is from volatility i.e the price skyrockets or dips down. They hedge against the price of gold. So they made massive profits in time like this. I mentioned this on the price increase thread. So no the price increase is not driven by the price of gold going up in reality. Even though they want you to think so so you think the price increase is justified. ( VCA sends an assassin for exposing their secret in 3,2,1...) hahaha