I get the premise of that, but it's doubtful anyone always profits from gold trading 100% of the time. Certainly the increases weren't only or primarily due to gold prices and I should have said that. I doubt many people predicted a pandemic this year. Sales were surely way down this year. They have many increased expenses over time aside from gold such as rent of buildings, employee salaries, taxes, etc. The fact that VCA had a decrease in 2016 and kept those prices for 4 years was quite good compared to what other luxury brands such as Chanel have done within that time frame. I don't like the timing of this increase as a consumer at all, but I realize prices don't stay the same forever. I can see that prices don't matter to the people with unlimited money. But in my case, I'll just be buying fewer items at the increased prices. I won't be playing that game.