I think you said this all quite well! I 100% agree with designing pieces that are inspired by street fashion- chunkier/edgier. I feel that would have been a great way for Tiffany to broaden their demographic.
Tiffany x Supreme?
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It's unfortunate that the pocket knife looks dull. The other option I was considering is the key chain.
Source: https://nypost.com/2021/11/08/supreme-x-tiffany-co-collaborate-for-trendy-jewelry-line/
Source: https://nypost.com/2021/11/08/supreme-x-tiffany-co-collaborate-for-trendy-jewelry-line/
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"The items in the Tiffany-Supreme collaboration are inspired by pieces launched in the 1960s, a Tiffany spokeswoman said. Prices on the items range from $54 to $1,250." -- Bloomberg Article
IMO Tiffany & Co. has a tendency on drawing inspo from it's heritage.
Even if Tiffany collaborates with Supreme, the jewelry and items won't be too "out there".
Newly released image from 2 hours ago showcase traditional looking heart stud earrings. I wish they also did star earrings.
Image Credits: https://twitter.com/TiffanyAndCo/status/14577406407421
IMO Tiffany & Co. has a tendency on drawing inspo from it's heritage.
Even if Tiffany collaborates with Supreme, the jewelry and items won't be too "out there".
Newly released image from 2 hours ago showcase traditional looking heart stud earrings. I wish they also did star earrings.
Image Credits: https://twitter.com/TiffanyAndCo/status/14577406407421
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Ooh I like the way that they did the Supreme logo. These look good!
The “history” part of the collaboration is simply that the pieces are mainly from the Return to Tiffany collection. RTT was inspired by the Tiffany keychains from the 60s and 70s (I could have bungled the years, someone correct me if I have!) that all had unique serial numbers. If a customer lost their keychain, it could be “returned to Tiffany” in NYC, where they would then look up who the item belonged to (based on the serial number) and return it to the customer. That’s where the inspiration ends. Stamping another brand name on pieces that already exist and marketing it as a collab is rather uninspiring. Doesn’t really rejuvenate Tiffany or make the designs seem fresh, which are supposed to be LVMH’s goals according to the article.
To be fair, I think Stephanie gottlieb gets attention because she’s a lot more talented a designer than whoever at Supreme did this
I agree with you, these designs feel very late to the trend. Pearl necklaces on men? That’s been a streetwear thing for years!
I also do not understand for the life of me why if they want to collaborate with other designers why don’t they go for trendy jewellery designers? Someone like gottlieb or Marla Aaron would get people interested. If they wanted to go more mass market they could even do a limited charm line for Pandora and that would introduce a lot of new people to the brand.
It seems to me that they couldn’t really expect much actual design or technical knowledge out of a logo printing brand like supreme.
finally, I find the concealed knife charm just weird- what is all that about? It looks like someone who is trying so hard to be edgy they accidentally cut their finger off.
Oh add on. I did think that Pearl and chain and padlock necklace on the ad looked more interesting… but now it’s not in the pic of the collection?
Does that mean it was just a one- off or are they staggering the release?
Does that mean it was just a one- off or are they staggering the release?
To be fair, I think Stephanie gottlieb gets attention because she’s a lot more talented a designer than whoever at Supreme did this
I agree with you, these designs feel very late to the trend. Pearl necklaces on men? That’s been a streetwear thing for years!
I also do not understand for the life of me why if they want to collaborate with other designers why don’t they go for trendy jewellery designers? Someone like gottlieb or Marla Aaron would get people interested. If they wanted to go more mass market they could even do a limited charm line for Pandora and that would introduce a lot of new people to the brand.
It seems to me that they couldn’t really expect much actual design or technical knowledge out of a logo printing brand like supreme.
finally, I find the concealed knife charm just weird- what is all that about? It looks like someone who is trying so hard to be edgy they accidentally cut their finger off.
I like your idea of doing a collaboration with an actual jewelry designer! Makes a lot more sense to me. Marla Aaron would be a fun one. Or my dream would be a collaboration between Tiffany and Solange Azagury-Partridge. Imagine Solange’s playful style and use of color with some classic Tiffany as the foundation. And Solange’s pieces definitely appeal to all age ranges. One way to market it to younger customers would be to have an amazing capsule collection featuring someone like Solange but at slightly lower price point. I’m thinking mixing sterling silver with enamels, sprinkles of semi precious stones, emphasis on sustainable fabrication practices, things like that. Although I can’t picture LVMH trying to attract younger customers by bringing back some relatively affordable price points.
They’re just standard Tiffany designs. Putting the “Supreme” logo on them just makes them look like anniversary gifts from the Supreme company to commemorate their employee’s milestone for being with the company for 10 years, 20 years, etc.
“Congratulations on 10 years with Supreme. You may choose a sterling silver item from the Tiffany Corporate Catalogue.”
“Congratulations on 10 years with Supreme. You may choose a sterling silver item from the Tiffany Corporate Catalogue.”
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NO! NO! NO! NO! NO!
Solange would be great as well and I mainly associate her with YG so a silver line could be separate enough from her main line.
They did this before, Elsa Peretti was already an established jewellery designer when they signed her to start designing and look what a runaway success her work was.
Luxury seems to be getting more expensive all over, so I wouldn’t be surprised if LVMH were planning on keeping things pricey. But even then, collaborating with high jewellers would work well, they could make it more expensive than their main lines as it’s ‘limited edition’.
The final thing I don’t get is given LVMH owns half the high fashion lines why don’t they make a line with one of them? Tiffany x givenchy would also be a bit hypebeast but might also be more interesting than supreme.
Kind of like Chanel and Verdura.
I just saw Tiffany’s Instagram post about this. I took a quick scroll through the comments to see what people outside of tpf thought about it….looks like no one is feeling this lol.