Tiffany x Supreme?

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@songan For me this just got progressively worse... It just looks like a MS Paint job.

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Tiffany is trying to target a younger demographic and as PT mentioned, Supreme goes into collaborations with many companies. Supreme has also been losing some of its market share to other street wear brands, and is obviously trying to target a more wealthy demographic. (e.g. Supreme x Hästens collaboration). Win win for both companies. If you don't like the pieces, just don't buy them.

And whatever those pictures are of what is about to be released are very wrong. All of the jewelry is Return to Tiffany motif (except one piece)and all appears to be sterling. Oval tag pearl necklace, heart pendant, earrings, heart knife key ring, and oval tag key ring. There is a Supreme star bracelet and then a tiffany blue box logo t-shirt
 
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My thoughts: I am a fan of street fashion. I love its history, modernity, and inclusivity. However, from what I’ve seen on IG, the SupremeXTiffany collab is just stamping “Supreme” on some pieces from the RTT collection with an occasional “new” piece thrown in. Plus a tee-shirt (is this supposed to represent the street fashion side of things??? A little too literal for me).

Tiffany really seems lost. As a millennial, I feel like this collab represents stereotypes of what Tiffany thinks young people want. I hope they realize that they can appeal to millennials and gen z-ers without alienating older, loyal clients. For example, companies like Stephanie Gottlieb and the Clear Cut are really popular amongst younger customers, yet they put an emphasis on classic designs and styles with a twist here and there. I feel like they have products that will attract people of all ages, and perhaps Tiffany should be looking to do that as well. This is such a strange path for Tiffany to take. I mean, their earlier ad campaign with the whole “not your mother’s jewelry” thing—a lot of people I know (including myself) love the vintage and antique pieces of our mothers and grandmothers! Back then, jewelry had a lot more heft compared to what we have now! So alienating.

Judging by people’s reactions on social media, Tiffany definitely got people’s attention with this, but it’s not positive attention, that’s for sure. Nothing feels particularly inspired about this collab—seems to just be a tacky way to stamp brand names on pieces that already exist. When I first heard about the collab earlier in the fall, I was willing to be open to it and hoped for heavier, chunky pieces that would be a gritty version of the Hardwear collection, yet evoking a timelessness that Tiffany represents. That’s definitely not what Tiffany delivered.

Part of me wonders if this was just meant to be more of a disruptor to get buzz going about Tiffany.
 
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