High quality fakes can be viewed as “good” value for some people. Most people, when paying for similar quality and craftsmanship, regardless of brand, will prefer a bargain price.
Forget luxury and brand names for a minute: if you were shopping at a craft fair and saw two independent booths that produce the same exact item with the same design and materials, but one was a tenth of the price of the other’s, you would go with the cheaper item. The cheaper and exact same item has more dollar value.
I’m an artist by schooling and trade. If it’s in my specialty, I can create high quality pieces at a fraction of the cost and time it takes someone else to make. Unfortunately, even the .001% do not always see the value in skills and knowledge when they ask for commissions. They care more about the bottom line. The same idea applies to fakes.
People, regardless of status, can favor fakes because they view it as being of higher practical value. Wealth, if you ask me, has more to do with how one carries themself and how they interact with others. A high quality fake on someone like that will automatically look real to anyone who passes them on the street.
As for friends, most people would consider that having friends who don’t judge you for your material possessions as “healthy” friendships. People with fake bags may not feel the need to prove anything to anyone, if they feel their friend group is healthy, and if their friends know they could afford the real thing, if they wanted. People who are comfortable with their finances and social standing tend to not care about what others think of them.