How can it bring down the brand when they would potentially have more sales? Companies are in business to make a profit. Every person who wears their fashion is a brand ambassador for them. It makes no business sense not to have supply when there is demand. They are also out of stock in so many handbag styles. I’m sorry if I don’t see the logic. It does however give resellers of luxury brands an opportunity to increase their sales, so they are the winners. If I see a reseller that has something that is not in stock with LV, then I will buy it. So they are really cutting their own throats. I purchased this item that was in like new condition, and saved over a thousand dollars when I would have purchased it on their website had it been in stock.