I am assuming a price increase but don’t know for sure, nor can I say how much it may be.
We usually see new season in stores at the same time or before USA .
I'm pretty sure the UK always leaves the new scarves for after the NY. There's nearly always a price increase but I think it's also about wanting to sell the AW scarves for Christmas. They prob roll out a charity ltd ed scarf every year as bonus. Sometimes I could get the former SM in Sloane to sell me one or 2 a couple days before Jan if I knew exactly which ones I wanted, shame he's long gone.