Love the Diorama and will rock it for many, many years...dinner just the other night
The Dior Diorama Thread
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What a beauty especially the microcannage metallic versions like yours. Perfection in a bag..Keep rocking it in good health ❤️
Whenever I look at my Dioramas (I own 2 WOCs), I think "how could anyone discontinue something as beautiful as you??". Honestly, I browsed through the Dior site for the first time in a long time today - probably not since COVID. I noticed all the new bags now have a giant CD or CHRISTIAN DIOR as the main design feature (for quite a few, it's the only design feature). The Diorama was so elegant and had the signature cannage pattern incorporated in ways that weren't super obvious like on the Lady Dior. And the logo on the crest didn't need to scream that it was Dior, because it wasn't necessary. I really thought that it would have been a classic that would be around forever. I especially loved looking (just looking) at the exotic Dioramas in store as they were some of the most breathtaking bags I've ever seen. It's a shame they couldn't have just updated it or tweaked it from season to season instead of discontinuing it altogether.
Can't remember if I've shared this before, but this is a Diorama I saw in a Japan. I still think about it and my heart flutters.
A beautiful bag indeed, everyone asks for it in store now! I queried whether they can bring it back on their VIP Instagram page, the dior SA told me that “fashion has to move forward” and that they have similar styles now. That said they still produce it, along with the Diorever and the DiorAddict and sell them at the Dior outlet with ~30/ 40 percent discount. I’m thinking of adding another as I love my black version but wondering if the outlet stock is same quality as the one I got in the main store.
It is odd to hear that Dior produces pieces continuously for the outlet. From my years of experience with the brand, they send discontinued styles there, and with the very few Dior outlets out there, there is more than enough stock of discontinued bags to keep that side of the business full of inventory, without having to produce more. Continuing to produce "discounted" pieces would hurt their production of new and current pieces.
I believe the SA is not accurate in saying that outlet Diorama, Diorever, and DiorAddict styles are still being produced. That has not been the model that Dior has operated on for years.
You are right I’m not entirely sure if they are producing or just gathering all excess stock from around the world. The SA in the outlet store keep sending catalogues of the bags and there is a lot ... (see pictures from this month).
Personally I think this hurts the current bags in their store, it just might deter people from buying the new styles (other than LD) for fear they end up in the outlet.
That said as a buyer I would rather buy from Dior outlet styles that I know than from Gucci or Prada outlet stores who are known to sell styles only ever seen in the outlet...
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That green Diorama
Was this sent from Bicester Village to you recently? (Only UK Dior outlet I currently know, so I could be completely wrong!)
Yes it was!!! It went out of stock before as I liked it but I haven’t enquired about it yet just talking a break in the new year!That green Diorama
(Only UK Dior outlet I currently know, so I could be completely wrong!)
I treated myself to a new bag yesterday so I really can’t justify it. But if I hadn’t, I’d definitely be enquiring! Such a gorgeous colour and the Diorama is such a functional bag.
The classic Cannage-quilted Lady Dior will not end up at the outlet. The brand invests in protecting the image of that bag, and discounting it can affect its status as an "investment" bag.
At one point, Dior limited the sales of the Lady Dior to keep its exclusivity. My SA told me right now that there is a limit on women's Oblique bags, where unless the boutique sells a number of leather bags, they cannot sell their Oblique bags even if they have them in stock. They are not even displayed in those cases. This will make the Oblique bags more exclusive, so that they don't become ubiquitous unlike Gucci where it's logo handbags don't appear exclusive at all.
Personally I would prefer if Dior doesn't even have an outlet, and doesn't discount anything (like LV). However, LV is the only major luxury brand that has no discounts. Even Hermes has their convention center sales, and Chanel has seasonal markdowns. In fact, a friend of mine who is close to a Chanel SA said that Chanel's employee sales included seasonal Boy bags at 90% off!
Congrats on your new bag! I used my black SHW diorama the most in 2020 - best there is
I partially agree about the outlet, the only positive about it is if a brand uses it as a way to *only* sell little unsold stock instead of burning it etc. Ultimately I would rather they reduced production and limit accessibility like you said so there isn’t a lot of waste. I like Hermes special order strategy.
the LD will never go to the outlet, it’s the other styles like the new Caro, 30 Montaigne, that I would worry about.
The Youtuber Emma Anders recently made a video on bags and she mentioned how it is annoying that both her Dior bags are in the UK outlet now, knowing someone got it cheaper and rather stick to buying Lady Dior. I agree with her I had a birthday voucher from Dior and wanted to get a different bag initially as I already own a LD, but decided to stick with it and buy a second one instead because I don’t want to buy something trendy that may get devalued
Thank you and love this discussion
I partially agree about the outlet, the only positive about it is if a brand uses it as a way to *only* sell little unsold stock instead of burning it etc. Ultimately I would rather they reduced production and limit accessibility like you said so there isn’t a lot of waste. I like Hermes special order strategy.
the LD will never go to the outlet, it’s the other styles like the new Caro, 30 Montaigne, that I would worry about.
The Youtuber Emma Anders recently made a video on bags and she mentioned how it is annoying that both her Dior bags are in the UK outlet now, knowing someone got it cheaper and rather stick to buying Lady Dior. I agree with her I had a birthday voucher from Dior and wanted to get a different bag initially as I already own a LD, but decided to stick with it and buy a second one instead because I don’t want to buy something trendy that may get devalued
Thank you and love this discussion
Ooh, what one did you go for / already own? My black Diorama with SHW (we’re twins!) is my only Dior bag, but I definitely want to expand as the quality is fantastic. Worried a LD would be too formal for my casual jeans and t shirt style...
OMG yes we are twins!!! Don’t you just love how edgy the combination is! It was my first Dior purchase too (other than a few cardholders / wallets).
I own a gunmental ABC Lady Dior and the same in Cerise red. I thought it was too dressy as I too am casual always in jeans etc, but I tried it on at home and it can look edgy especially the small size with the thick strap or the uktraMatte version. That said I didn’t wear the first one enough due to 2020 lockdowns in the UK. I got the red one because I always wanted a red bag and had a big voucher - so invested in a classic For what it’s worth twin, if a lady dior is on your mind a lot get one (price keeps increasing), in the future you will find ways to wear it