Sure. These all pertain to Hermes:
What are the main goals of Hermes' current long-range plan?
What proportion of overall profits are sales in China expected to contribute in the next ten years?
How has the North American market demographic changed over the last ten years?
And please indicate the sources for your answer.
Here it goes:
1. You basically answered this with #2. I would say Hermes entire strategy right now revolves around China. Hermes is looking to make a very, very big push into watches and Jewelry. Specifically, in the Chinese market. India has been a disappointment for Hermes and many other brands. India is 7 years away. Hermes is acquiring many third party suppliers and doing JVs with others. I'm sure they will own their watch movement developer outright soon enough, right now they're a majority partner. Hermes wants to bring many existing stores under direct ownership, they are waiting for their licensing/operation agreement with JamilCo to expire. JamilCo is Eastern Europe/middle asia; Baku and Almaty are now important cities in that region for them. Hermes is looking to bring rising labor costs under control; they have moved part of their scarf hemming shop from France to Mauritius, and plan to move all or most of it. They are looking to do partial fabrication in other countries and do the finishing in france, like LVMH has already moved their uppers manufacturing (cutting+sewing) for shoes to India, but do the finishing in Italy. Many more stand alone stores are to come.
2. 40% minimum from Hermes brand, as much as 60% considering that they launched a brand new concept in China which was the first time Hermes (and I am pretty sure any of the luxury conglomerates) has ever done that. Part of the reason for that was to get around China's massive import duties, and tap into ultra-low cost Chinese labor without negative perception. China already has more new business growth than the USA, and will be the #1 luxury market by 2015, so it is the single most important market for Hermes and her competitors.
3. I understand exactly what you mean, but could you help me help you by being more specific? I can tell you Mexico City is the fastest growing city by sales in the past 10 years for Hermes and other brands. Growth has relied on the traditional hubs in the US for Hermes, i.e. NYC, Bay Area, and Socal. The Hermes consumer has steadily become younger in all markets. There has been a rise in professional women in the past 10 years, along with graduation rates for them (more women are going to college now than men), and naturally this demographic is a larger piece of the Hermes sales pie, but still one of the smallest.
As far as source...I'm not a reporter, I don't interview people...would you ask Neil Armstrong what his source was for his description of the lunar surface? That's the best way I can answer that for you.