"I WANTED it to be both," said Christophe Lemaire about his Hermes spring/summer 2013 collection this afternoon, referring to the mix of clean and sharp lines alongside bolder brighter prints among it.
"I wanted it to be graphic and modernist, masculine and feminine but I also wanted to explore and express the richness of Hermes. Style is always a fusion," he reasoned. "I want to shake it all up together."
By which he meant combining stark and neat lines of mannish tailoring that followed square and angular cuts, and sometimes patch-worked together in blocks of colour alongside illustrated prints and then busy, graphic but very colourful ones. There were big belts and braces to keep everything in check - on trench coats and more jackets with curved but controlled shoulders - alongside wilder, free-flowing pieces. But there was always an element of control throughout.
And it makes sense that there would be - Hermes is a heritage house and Lemaire only took on its mantle four seasons ago following the departure of Jean Paul Gaultier.
"I'm like: is it already the fourth season? It has gone too quickly," he joked.
But what is it like taking on that responsibility? Does it get easier?
"I feel very happy and lucky and more and more comfortable. Not only is it a house of craftmanship, but also one of dialogue and an exchange of ideas which I think is very important for a designer," he explained.
Dialogue is clearly something Lemaire is very good at developing with this house - he has a clear and uncluttered vision, and will always be prepared to evolve that further if all else fails.