It's unlikely she would design anything by herself... she'll give the creative team three vague ideas. Then they will get to work. Then they'll put her name on it.
Selena Gomez and Coach - Thoughts?
- Thread starter gemidevi
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OMG
only if they wanted to make the brand as trashy as possible!
I like Selena and her music. From the outside looking in, she seems like a nice young lady who suffered from too much stardom at an early age but someone who has recently turned her life around. I think it's a smart move for Coach. I'm over 40 but I don't think the twenty something's pay much attention to the brand. This will help with that. 
My answer-wrong decision. Picking up leftovers from LV is a very bad taste.
She was mostly a friend of LV, she only was in one season of ad campaigns for them. Needless to say I think its a very smart move. one of the biggest drawbacks COACH has had is not having ample marketing or celebrity endorsements. Yes lately a lot more celebrities have been seen carrying COACH again, but they really need to have an A-lister like selena gomez as the face of COACH. That being said she has been seen carrying our bags for years, back to the mini borough, and she has a great sense of personal style which I think could definitely translate into design.
Would you consider her an A lister?? I know Kate Moss posed with a few Mickey items and I still don't know what Chloe Grace Moritz is known for, but it's true -- no "household name" celebrities.
EDIT: All of a sudden I had a scary thought -- I don't think Miley Cyrus has wormed her way into modeling for Coach...YET! Heh heh.
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As someone else who have stated above Coach might be using Selena to help design for the younger generation. Although I`m not a fan of Selena I do hope she makes some designs that do appeal to younger people. I would not mind purchasing something from her line if the color schemes or designs fit me since I am in my early 20`s and the current designs for Coach as of now seems to be geared towards more mature or older people in general. I`m also petite so the dark color schemes and the designs of the bags seriously makes me look like a little girl carrying a big girl`s bag. I think this would be great for them if they want to appeal to the younger generation. As of now on the Coach site the only design that actually made me buy from Coach for the first time was that Daisy Field Print Pebble cross body clutch. If Coach really does make more designs that suits the younger generation then I would not mind purchasing more from Coach. At the same time I think Coach needs to find a balance in making products that appeal to both older and younger generations so that one does not overpower the other.
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I'm 100% digging the outfit in the second pic. She's totally rocking that Corvette shirt and it makes me jealous. I wish I could justify paying nearly $200 for it but I can't.
Part of hot topics, she just talked about Selena becoming the face of Coach. Commented that she was the face of LV and mentioned that it could just be about a paycheck (going to Coach). There was more but I tend to tune in and out while she's talking.